Google just keeps on making money! Why? Because it’s a de facto monopoly of search online. Sure, there’s Bing. But who uses Bing, beyond your Grandma? Beyond Google, of course, there is Amazon, Yelp, YouTube, and other portals like VRBO that are “de facto” search engines.
Online advertising is hard enough to understand when you are just an advertiser who is trying to make a living. But if you are an attorney who has a client who is involved in litigation, then it is a whole new ball game. If that’s you, then this is why you need me as an expert witness for Google Ads.
Just to start with, an expert witness for Google Ads has to be fully versed in the basics and that technical details of seach engine advertising. How do keywords work? What are the match types? What are responsive ads? How has Google changed the “rules of the game” and how is that evolving day by day? Already, many people’s eyes would be beginning to glaze over.
There Is More To It Than Just Understanding It
But there is more to it than just understanding all this stuff. An expert witness for Google Ads has to be able to explain all of this to the average man in the street in words that he can understand. It’s all very well being a sort of “know it all” – which I am when it comes to Google Ads – but if a judge and jury are unable to understand it in simple terms, how can they possibly come to a correct conclusion?
This is where I can help you and your client with the complexities of online advertising and Google Ads because not only do I understand it, but I have practical trial and deposition experience. I have been in front of judges and juries in state and federal courts on several occasions and I can take all of this and explain it in simple terms. Being in a court room doesn’t faze me. In fact, I quite enjoy standing in front of judge and jury and seeing their faces light up as they suddenly understand the un-understandable – if that’s a word!