AdWords has changed It’s Name to Google Ads, but What’s in a Name?

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading

The AdWords Display Network & AdWords Express: A Horror Story

Recently, a potential client came to me in San Francisco, and she had (unfortunately) decided to set up her own AdWords campaign via AdWords Express.  (This blog post is a bit of a rant). AdWords Express, in case you don’t know about it, is Google’s “easy” (sic) program to “help” (sic) small businesses set up their own advertising on Google. Continue reading