Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading
Tag : AdWords
You Can Make Money on Google Ads (If You Know How Google Ads Works)
You can make a lot of money by advertising online. Just ask Amazon. In 2017 their total marketing budget was just over $10 billion, and according to Digital Commerce 360 $451.2 million was spent on SEM (Search Engine Marketing or PPC (Pay-per-click Advertising). Continue reading
If You are Looking for Google AdWords, the Name Has Been Changed to Google Ads
If you are looking for Google AdWords, they have changed the name. I used to be a Google AdWords expert, but now I am a Google Ads expert. Continue reading
Finding a Google Ads Expert Witness Formerly Called an AdWords Expert Witness
Branding is a big part of marketing. A “brand” is that warm and fuzzy feeling you get when you think about a company, product, or service. Imagine a Tesla, and you certainly think of a luxury, quality-built vehicle that is both an electric car and a high-performance automobile. Continue reading
Reviews and Social Media: Yelp and Amazon and The Password Book
In my books, and in my consulting here in San Francisco, I encounter many clients who need to understand the importance of review marketing on sites just like TrustRadius. Continue reading
The AdWords Display Network & AdWords Express: A Horror Story
Recently, a potential client came to me in San Francisco, and she had (unfortunately) decided to set up her own AdWords campaign via AdWords Express. (This blog post is a bit of a rant). AdWords Express, in case you don’t know about it, is Google’s “easy” (sic) program to “help” (sic) small businesses set up their own advertising on Google. Continue reading
Ever-changing Google and “Permanent Employment” as an SEO / AdWords Expert
My clients often tell me, often in “complaint” form, that Google keeps changing things. Generally, I feel that that’s not as true as the blogosphere would have you believe, especially for SEO but also for AdWords. The basics matter, and continue to matter – Continue reading