Strangely, Many Google Employees Are No Good at Google Ads, but I Am

San Francisco is nearly ground zero for Google. Actually, that would be Mountain View. But – ironically – there aren’t many Googlers who are experts in Google Ads. They’re very narrow in terms of how they are “educated” at Google, and while they may know the technical details of Google Ads, most of them have never actually run ads. Well, they wouldn’t, would they? Continue reading

The Bay Area Has Plenty of “Techies” but Very Few Digital Marketing Experts

You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading

I Can Explain SEO in Words of One Syllable to a Judge and Jury

As a litigation expert witness for SEO (Search Engine Optimization) I have a number of skills combined. I have a technical background, having worked in internet marketing and website design for over 24 years. However, that on its’ own is not sufficient to be able to explain the complexities of SEO to a judge and jury in words that they can understand. Continue reading