Is Instagram becoming the new Facebook? Word has it that the younger generation is becoming bored with Facebook and moving to Instagram. OK, we don’t believe that Facebook will disappear from the face of the planet any time soon, as it has 1.62 billion users a day. Continue reading
Tag : San Francisco SEO
SEO Is Complex. If You Are in a Court Case, You Will Need Expert Help
SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time. Continue reading
Strangely, Many Google Employees Are No Good at Google Ads, but I Am
San Francisco is nearly ground zero for Google. Actually, that would be Mountain View. But – ironically – there aren’t many Googlers who are experts in Google Ads. They’re very narrow in terms of how they are “educated” at Google, and while they may know the technical details of Google Ads, most of them have never actually run ads. Well, they wouldn’t, would they? Continue reading
I Am a Google Ads Expert Witness, Although I Am Definitely Not an Attorney
OK, full disclosure. I am Jason McDonald. That is who I am, but I am NOT an attorney. That’s not my role in any litigation. But I know enough about trademarks to opine on the facts of how Google Ads can be used and in what sense it may create an infringement in trademark at least a factual basis. Continue reading
The Bay Area Has Plenty of “Techies” but Very Few Digital Marketing Experts
You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading
Some People Look For an SEO Agency in San Francisco, When What They Need Is an SEO Expert in San Francisco
Most businessmen today know what SEO is – which is Search Engine Optimization. In other words, it is running everything that you do online in such a way that Google likes your website and promotes you to the top of the first page. Continue reading
The Complexities of Online Advertising and Expert Witness Activities
As advertising has moved online, more and more companies are conflicting with other companies. Often, it isn’t even companies in the same geographic area. It can be a company in Wisconsin that now has a conflict with a company in Sacramento due to the same, or similar, trademark. Continue reading