SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time.
When you use SEO correctly, Google will love you and place you on page 1. If you get it spot on, you will be in the top three, which is where 30% of all clicks take place.
Click. Someone who is interested in what you are selling lands on your website, and it didn’t cost you a cent. So, you make a sale with no overheads. What’s not to like? Quite the opposite of Google Ads where that click just cost you 2 bucks, 5 bucks, and in some cases 100 bucks or more.
But unfortunately, SEO can also create problems for you. It can even land you in court. And that can be for all sorts of reasons. Very often it will be a competitor who accuses you of plagiarism using scraped content, domain name infringement, copyright infringement, and so on.
Search Engine Optimization Can Get Very Complicated
Now this can get very complicated because to the average man in the street (and even most judges) SEO is beyond comprehension. And the jury consists of the man, or woman, in the street. So, you need an expert witness in SEO who can explain it all to them in simple English so that they can understand what it is all about.
For instance, if a court case was about the result of some medical procedure, you would need a doctor or surgeon or other medical specialist to explain what happened, why the wrong procedure was undertaken, who did what, when, why, and who was responsible. SEO is no different.
It can be very complex, and you need an expert witness in SEO to provide the court with all the information that is needed in order to come to the right decision. In this case, the “right” decision is the one that is in your favor.
A key part of your case is analyzing the historical data to explain to the court what happened who did it, why, how, and so on. Then there is the question of the Google rank of a website and the relation to the relevant keywords. (A lot of people don’t even understand what a keyword is).
There is more to it than that, as well. This is why, if you are involved in a court case as a plaintiff, defendant, or lawyer acting for one side or the other, you need an expert witness in SEO.
I can help you.