SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading
Tag : Local SEO
As With Many Things in Business, You May Need Help From an SEO Expert
When you run any sort of a business, there are a lot of complex moving parts to it, and even though you are the owner, CEO, chairman, “boss”, or whatever, you can’t be an expert in all of them. Continue reading
SEO Is Complicated. You Need an Expert Witness Who Speaks Google
Search engine optimization is the art of getting your website to the top of Google, and that means that it will rank on Bing and Yahoo also. Why do you want to be on the top of Google? Simple. Perhaps 50% of the people searching on Google for something – anything – click on one of the first three websites in the listings. Continue reading
Trademark Issues Are Becoming More Frequent in Online Advertising
Everything has moved online, and that includes advertising. Online advertising is not just Google, but Facebook, Twitter, and all the rest of them – even TikTok. All sorts of new legal issues arise, especially with trademarks. I am not a lawyer, nor an expert in trademarks, but I am an online advertising expert witness, and I can help demystify what’s going on in a legal battle. Continue reading
SEO Is a Mystery to Some People, but It’s Not Rocket Science
When you use the term SEO, or search engine optimization, in front of many people, a glazed look comes over their eyes. It is a mystery to them. Some may even call it an alchemy. But it’s not rocket science or nuclear physics. Continue reading
If You Are Involved in SEO Litigation, You Need an Expert Witness in Search Engine Optimization
Search Engine Optimization is a very complicated subject, partly because Google (and Bing and Yahoo) do not give away all of their secrets. We know that their algorithms set out to find content on websites that is interesting and fresh. Continue reading
Some People Look for an SEO Agency, When What They Need Is an Expert
Most businessmen today know what SEO is – which is Search Engine Optimization. In other words, it is running everything that you do online in such a way that Google likes your website and promotes you to the top of the first page. Continue reading