Trademark Issues Are Becoming More Frequent in Online Advertising

Everything has moved online, and that includes advertising. Online advertising is not just Google, but Facebook, Twitter, and all the rest of them – even TikTok. All sorts of new legal issues arise, especially with trademarks. I am not a lawyer, nor an expert in trademarks, but I am an online advertising expert witness, and I can help demystify what’s going on in a legal battle. Continue reading

Social Media Marketing and Your Bay Area Business. Yes, No, or Maybe?

Do you make use of social media for marketing your business here in the San Francisco Bay Area? Does your business have a Facebook page? Are you on Instagram? Are you on Twitter? Many businesses look at Facebook, Instagram, YouTube, and so on to see what is going on in their line of work, but not so many actually have their own pages. Continue reading

Social Media Marketing Could be of Use to Your Business, but Then Again it may Not

Do you make use of social media for marketing your business? Does your business have a Facebook page? Are you on Instagram? Are you on Twitter? Many businesses even here in digital San Francisco look at Facebook, Instagram, YouTube, and so on to see what is going on in their line of work, but not so many actually have their own pages. Continue reading

Instagram Marketing Expert: Think Outside the Facebook

I get quite a few questions and requests as to whether I am an “Instagram marketing expert,” and the answer is always a bit of a yes and a no. It’s a no in the sense that I am not one of those gurus on Instagram who have zillions of followers and whose every vacation move, every Latte at Starbucks, every visit to Las Vegas is meticulously categorized on the social network. Continue reading