Finding an Expert Witness on Trademarks and Online Advertising

Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading

The World Depends on Digital Advertising Even More Strongly Since the Pandemic

Since the arrival of Covid-19, the world has become a far more digital place. Instead of going to an office, people are working from home. Who had ever heard of Zoom calls a year ago? Now they are – well – zooming. Everybody is on Zoom. Government departments are talking to each other as they all work remotely, and everyone is social distancing. Continue reading