Corporate litigation can be a complex legal process that often requires the use of different types of witnesses. Two types of witnesses commonly used in litigation are fact witnesses and expert witnesses. Continue reading
Tag : Online Advertising
You Need Expert Help With Online Advertising – Not an Academic!
Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading
You Need an Online Advertising Expert in 2022
What hasn’t gone online in 2020-2022? It seems like everything is online. On the mobile phone, the computer, the tablet… on Google, Facebook, Instagram, etc. It’s all online. Who goes to trade shows anymore? Are there any? Who reads print publications? Grandpa? Exactly. Continue reading
Facebook Has Been Having a Tough Time of It Recently, Even Suffering an Outage
Facebook has been having a few tough weeks recently. For one thing, it’s been in the focus of Congress and taking quite a bit of heat about its policies. For another, it’s had some severe outages, including the one that lasted for six hours. Continue reading
I Can Help You if You Need an Expert Witness for Digital Advertising
Digital advertising can mean different things to different people. It can mean advertising on Google Ads. It can mean ads on Facebook. And it can mean on other platforms like Twitter or LinkedIn or Instagram. It can mean advertising on your own website. It can even mean the use of email. It is all advertising. Continue reading
The Complexities of Online Advertising and Expert Witness Activities
As advertising has moved online, more and more companies are conflicting with other companies. Often, it isn’t even companies in the same geographic area. It can be a company in Wisconsin that now has a conflict with a company in Sacramento due to the same, or similar, trademark. Continue reading
Finding an Expert Witness on Trademarks and Online Advertising
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading