Digital advertising can mean different things to different people. It can mean advertising on Google Ads. It can mean ads on Facebook. And it can mean on other platforms like Twitter or LinkedIn or Instagram. It can mean advertising on your own website. It can even mean the use of email. It is all advertising. Continue reading
As advertising has moved online, more and more companies are conflicting with other companies. Often, it isn’t even companies in the same geographic area. It can be a company in Wisconsin that now has a conflict with a company in Sacramento due to the same, or similar, trademark. Continue reading
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
Since the arrival of Covid-19, the world has become a far more digital place. Instead of going to an office, people are working from home. Who had ever heard of Zoom calls a year ago? Now they are – well – zooming. Everybody is on Zoom. Government departments are talking to each other as they all work remotely, and everyone is social distancing. Continue reading
San Francisco, California – October 18, 2020. Jason McDonald, an expert consultant and author on search engine optimization and social media marketing, is proud to announce new website content on Google Ads expert witness services. As online advertising has expanded due to recent events, so has the demand for expert witnesses in litigation.
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading