Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic.
Let’s face it; if you have never done online advertising, there is a whole new world out there that you have to get your head around. You need to know where to advertise so that you target your potential customers, just to begin with. Should you use Google Ads, or should you use Bing? Or Facebook, Or Instagram? Or LinkedIn? Or Pinterest?
You need to know how much to pay per click so that you get the best positions for your ads. How much should you offer per click?
What should your ads say? The content?
The problem with all of this is that, if you are new to this game, reading an academic paper is not going to be any help at all.
An Even Bigger Problem
But there is an even bigger problem, and that is that, if you try to work all of this out on your own, you can spend a small fortune and only get minimal results. If, indeed, you get any results at all! In fact, you can burn your way through thousands – literally – until you find out the way that works for your particular business.
So, the truth is that you are far better off to employ me as an expert in online advertising so that you can cut through all of the hassle and we can get your advertising to where you want it to be: getting results at the lowest possible cost. It’s what I do.
As an expert in online advertising, I know what works and what doesn’t. So, for example, while one business might get excellent results on Facebook, another one might not do very well there, and would be far better off placing ads on Bing Ads. Or the other way around!
Unlike an academic, who only really talks about theory, I have been out in the trenches for years, actually doing online advertising instead of pontificating about it! I have had clients across a huge range of different sectors, so I know what works and what doesn’t. So, when you use my services, as an expert in online advertising, you will cut across all of the hype and get stuck in and start to get results from day one, instead of pouring money down the drain trying to do it all yourself!
Call me up and let’s get going!