Unveiling the Power of Expert Witnesses in Complex Trademark and Advertising Litigation

In the realm of online advertising, particularly when it comes to disputes involving trademarks and advertising practices, the complexities can be overwhelming. Engaging an expert witness can prove invaluable in shedding light on the intricate details of such cases. Continue reading

The Crucial Role of an Expert Witness in Digital Advertising: Honesty, Facts, and Effective Communication

In the realm of digital advertising litigation, an expert witness with a combination of three interrelated skills proves invaluable. This expert possesses the ability to write strong, fact-based and easy-to-read reports, maintain professionalism during heated depositions with opposing counsel, and effectively simplify complex issues for a jury. Continue reading

Jason McDonald Consulting Announces Post on the Value of Practical Experience to a Social Media Expert Witness

San Francisco, California – June 7, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having a social media expert witness who has “practical” as opposed to “ivory tower” experience with key social media platforms, organic, and advertising aspects. Many attorneys are confronting cases that involve social media (both organic and ads), often (but not always) due to overlap between “trademarks.” The post delves into the advantages of relying on an expert witness with hands-on industry knowledge and real-world expertise. Dr. Jason McDonald, a seasoned expert witness and renowned digital marketing consultant, shares insights into his methodology, emphasizing the significance of facts and practical experience.

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