Free XML Sitemap Generator for SEO Explained: Youtube Video Announced

Fremont, CA – April 7, 2010 – XML sitemaps are a critical way to make your website ‘search engine friendly.’ Most businesspeople and marketers, however, do not know XML, nor understand the steps that should be taken from generating your XML sitemap, to uploading the XML sitemap to your website, to publicizing the XML sitemap via Google Webmaster Tools and the robots.txt file. Jason McDonald, a leading expert in SEO Training, has just announced his latest ‘Get SEO Fit’ Youtube Video on ‘Free XML Sitemap Generation for SEO.’

XML Sitemaps and SEO: Why they Matter
"XML Sitemaps are not the most important aspect of SEO website design, " explained Jason McDonald, SEO Director of the JM Internet Group. "In my online classes and SEO classes in San Francisco, I make a fitness metaphor. Just as in competitive swimming, to win at the local pool just may require exercise whereas to win at the Olympics may require the genetic predisposition, fantastic training, and that special swimsuit – so, in SEO, you need the basics – first. The XML sitemap is an additional, expert step like the special swimsuit, to propel you to the top."

XML sitemaps reach out to Google, Yahoo, and Bing to make your website easy to spider, easy to index, and begin the process of getting to the top of search engine results.

The blog post and Youtube video can be found at:

XML Sitemaps Generator – Step-by-step Explanation
The purpose of the ‘Get SEO Fitness’ series on Youtube is to provide quick, easy-to-understand explanations of important topics in search engine optimization. In the XML generator video, Dr. McDonald walks through the steps of creating an HTML sitemap, then an XML sitemap via the free XML sitemap generator tool, uploading the XML sitemap to your website, and then telling Google about it via the robots.txt file and the Google webmaster tools.

To date, several hundred people have watched the Youtube video series only and nearly 10,000 have signed up the free SEO online seminar, "Top Ten Free Tools for Google / SEO."

News Releases

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Contact Information

Dr. McDonald can be found on the Internet at, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email,

Free XML Sitemap Generator: Generate a Free Sitemap for Google

Everyone wants their website indexed frequently by Google, Yahoo, and Bing. XML sitemaps are one of the best ways to accomplish this. Fortunately, there are a few great FREE XML sitemap tools out there. In this blog post, I overview why XML sitemaps are important, how to generate one, how to upload it to your website, and then tell Google as well as the other search engines the location of your XML site map.

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: April 7, 2010


HTML and XML Sitemaps
Generate an XML Sitemap
Tell Google, Yahoo, and Bing about your XML Sitemap

HTML and XML Sitemaps

Click on Click the icon above to watch in Full Screen Mode! to Watch in Full Screen. Or, go to My Youtube Channel!

Imagine that your website is your business filing cabinet. And imagine that you want Google (or Yahoo or Bing) to accurately understand and index your content / filing cabinet. But you – like so many others – are not the best organized businessperson. Your website – like your filing cabinet – isn’t well organized. Files are in strange orders with strange names. It’s not clear to an outsider what goes with what, not to mention what your website is "about."

Enter sitemaps. HTML sitemaps and their brothers, XML sitemaps, help tell search engines what is located where on your website, how important these items are to you, and how frequently you update them. Think of an HTML sitemap / XML sitemap as a "map" for Google to your website. Guess what? Sites that are Google friendly do better in SEO. And one way to be Google friendly is to produce both an HTML sitemap and then an XML sitemap.

XML sitemaps are one way to get Google to index your website frequently and efficiently. Being indexed is the first SEO step towards getting to the top of Google’s free / organic listings!

Here are the steps:

  • Generate an HTML sitemap. This is an HTML file, linked to from your home page, and ideally called ‘sitemap.html’ It provides an easy clickable path for Google to go from your home page, to your major pages, and from each page to every other page on your website. Especially if you are using Javascript or CMS navigation – which Google strugglest to read – be sure that you first have an HTML sitemap!
  • Generate an XML sitemap. This is an XML (text) file that you create and will upload to your website. It is for search engines only, not humans, and it functions like the HTML sitemap to tell the search engines what is where on your website, its priority, and how frequently an items gets updated.
  • Upload your XML sitemap. Put your XML sitemap in your top or ‘root’ directory as in
  • Identify your XML sitemap in your robots.txt file. This tells all robots where your XML sitemap is located, so that they can easily index your website.
  • Tell Google where your XML sitemap is, using Google Webmaster tools

You can do this all for free! Let’s get started!

Generate an XML Sitemap

After you have organized your website and created your HTML sitemap, use on of the free XML sitemap generators to generate an XML sitemap of your website. My favorite is XML Sitemaps at

Simply go to that website. Enter your home page URL. Enter your change frequency (how often you update your site). Select automatic priority. Hit start. If your site is less than five hundred pages, this website will generate your XML sitemap for FREE.

Right click on the XML file. Download this to your local web directory (where you keep your website HTML files). Be sure it is in the root or top level directory.

Upload the XML file to your website. You should end up with it in this location: That’s it. It’s that easy!

Tell Google, Yahoo, and Bing about your XML Sitemap

After you have generated your XML sitemap with the free XML sitemap generator tool, and uploaded it to your website, all you have to do is tell Google, Yahoo, and Bing that it exists. There are two ways to do this.

  1. Edit your robots.txt file. You should already have a robots.txt file. This file tells search bots what not to index, and it also tells them the location of your sitemap.xml. Simply open the file up with notepad or another text editor. Insert a link with the full URL of your sitemap as in To see how this is done, you can view my robots.txt file at
  2. Login to Google’s Webmaster tools. Click on your website. Click on site configuration (far left). Click on Sitemaps in the center screen. Click on submit a sitemap. Tell Google the location of your sitemap. Once you have done this successfully, wait a few days. Come back, and you should see a GREEN CHECK that indicates that Google has read your sitemap.

Good luck!