Meta tags and, in fact, all the tags on a web page can be very important to SEO. Seocentro.com is one of the best sites on the web for free SEO tools, and so we reviewed a few of their tools. Of particular interest are the SEO Meta Tag analyzer and the keyword density analyzer. In the right hands, both can help a person improve his or her website HTML page tags, and thereby their rank on Google, Yahoo, or Bing.
By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: June 7, 2010
Meta tags, in case you did not know, are the tags that occur inside the <Head> tag area, usually located at the very top of an HTML page. "Meta" of course refers to information about information, and these Meta tags are supposed to tell Google, Yahoo, or Bing as well as other major search engines what your page is about. Here are the most important –
- <Title> – use this tag to convey the page’s title, and include 7-10 of the most important keywords for this page. If your page is on ‘SEO Training San Francisco,’ for example, include that in the <Title> tag for sure.
- <Meta Description> – this tag does not seem to influence whether you show up on Google, but it does strongly influence how Google summarizes your pages. Write a pithy, exciting, fun ad – as I consider this your ‘free ad’ on Google!
- <Meta Keywords> – sorely abused, this tag is largely ignored by the search engines.
Other tags are critically important such as the H1, H2, family, image alt attributes and more. Meta tag analyzers might be better called ‘tag analyzers,’ because most of them actually analyze ALL the tags on a page, not just your Meta Tags. They are quick check up’s to your HTML page structure, and are a handy tool as you roll out pages. But, of course, you do need to know what each HTML tag does!
SEOcentro is one of my favorite free seo tools websites on the Internet, and I use their free seo tools frequently. One of my favorites is called their, Meta Tag Analyzer. Here’s how it works:
- Enter a URL to check. This could be your home page, a specific landing page on your website, or the page of a competitor who is doing well on a Google keyword search that interests you.
- Meta Tag generator generates a tag report analyzing your tags. As I explained above, it really analyzes ALL the tags on the page, not just the Meta tags.
Some of its better features are as follows. First, it analyzes the TITLE and DESCRIPTION tags for both length and relevance to the page. You can assume Google does this as well. Second, it describes where keywords occur inside Anchor text. Again, Google rewards you for having Anchor text in relation to keywords on any given page. Third, it looks at your image tags and reports back to you on keywords present in your image tags. Fourth, it gives you a quick report on keyword density – by listing all keywords on the page in order of their percent density on the page. Fifth, it reports on the URL structure and whether keywords are being found in the URL’s on your page.
It seems like a lot of information, and it is. But assuming you know the most important tags on the page (i.e., the TITLE, META DESCRIPTION and H1/H2 families), it gives you a quick analysis of those tags. One tip – in Firefox do a CTRL+F to open your search box. Type the keyword your are interested in. Firefox will then highlight the keywords as they occur on the page. This visual gives you both a sense of the keyword density of the keyword on the page, plus the strategic placement of the keyword. In sum, this is a fantastic diagnostic and checkup tool you can use to check your website for particular keywords.
Keyword density measures the occurrence of keyword on a given web page. If you want to be No. 1 on ‘SEO Training Los Angeles,’ for example, it stands to reason that you need to have the words, ‘SEO,’ ‘Training,’ and ‘Los Angeles’ occur frequently on that page. You must write keyword heavy prose!
SEOcentro has a great keyword density check up tool as well. You can use the META tool as explained above to check your density, or you can use the tool called, ‘keyword density.’ The tool then spits back a tag cloud about your page as well as a list of the most important words in order of their density.
This tool is also a great checkup to a page. Input your page into the tool and see what comes back. If a priority keyword isn’t prominent in the tag cloud and/or the list of keywords by density, you know you have a problem. You need to go back and re-write the page and include that target keyword more frequently!