Google Places and Yelp SEO Success for Tax Professionals (CPAs, Enrolled Agents) – Five Free SEO Tips Published

Fremont, CA – January 31, 2011 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, is proud to announce the publication of his, "LOCAL SEARCH SUCCESS – Five free Internet marketing tips for tax professionals." This informative article outlines five important tips for tax professionals such as CPA’s or Enrolled Agents to improve on their SEO (Search Engine Optimization) vis-a-vis Google Places and Yelp.

"It’s almost tax time," explained Dr. McDonald. "Many people wait until the last minute, and what do they do then? They Google, they Yelp, they use online media to locate Enrolled Agents and CPA’s for tax help. So February is the time for tax professionals to get their SEO house in order – hence our five tips for Enrolled Agents, CPA’s, and others in the tax field to ‘reach out’ to customers via an SEO-friendly strategy for Yelp and/or Google Places."

More information on five free Internet marketing tips for tax professionals.

Overview: Five SEO Tips for Tax Professionals

Many businesses and consumers will soon sit down and begin to think taxes. Quite a few will be looking for a new enrolled agent, CPA, bookkeeper, or general tax service to help them. Perhaps they have opened a new business, or their taxes have become quite complex. Perhaps they have moved or are looking for a new provider. Whatever the reason, these potential customers often turn to Internet search, specifi cally local search via Google, Google Places and Yelp.

How can your business get listed in local search? How can you climb to the top? The PDF article outlines five key tips to help you succeed at leveraging free local search as a marketing tool.

ABOUT JASON MCDONALD

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.

Social Media Class and Training in Tampa Florida – Renewable Energy Workshop Announced

Fremont, CA – January 24, 2011 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, is proud to announce his one day workshop on "The Renewable Energy of Social Media: Using Social Media To Grow Your Cause, Your Connections, and Your Customers." The one-day social media training will be held in Tampa, Florida, on March 7 as part of the Renewable Energy World.

"Renewable energy companies may be B2B, B2C, or B2G," explained Dr. McDonald. "But in all cases, reaching out via social media venues such as Twitter, Facebook, LinkedIn, blogging and more can help both large companies and smaller start ups reach their customers and stakeholders. Renewable energy is the future, and so is social media marketing!"

More information can be found at – http://www.renewableenergyworld-events.com/index/conference-information/competitive-power.html

Social Media Class Training – Tampa, Florida – Course Overview

This SOCIAL MEDIA course will overview the universe of social media – Facebook, LinkedIn, Twitter, Email Marketing, Google Places, Blogs, and Beyond – with an eye to the needs of practitioners in the Renewable Energy Ecosystem. Social Media can be a great way to connect and build relationships – with new / potential customers, with new / potential investors, and with ecosystem partners. Social Media is not just for marketing, nor just for teenagers. Social Media – properly understood and used – is for everyone seeking to grow and advance their business in and beyond the ecosystems of renewable energy: B2B, B2C, B2G as well as to the general public, investors, and large stake holders.

ABOUT JASON MCDONALD

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.

What is Web Spam? Webspam? Webspam? Search Engine Spam? What is Search Engine Spam?

Web spam. Search engine spam? What is it? It is one of those concepts that everyone seems to believe that they know, and hate, but no one really can define it. One man’s trash is another man’s treasure, as they say. One man’s web spam is another man’s useful information. And for those who practice SEO where is the line between putting your best foot forward, and actively spamming Google?

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: January 24, 2011

Contents:

Webspam – What is it?
Academics and Engineers
Put Your Best SEO Foot Forward

Webspam – What is it?

In a recent Google post on Search Engine Spam, Google engineer Matt Cutts claims that the search engine giant has improved its search quality vs. web spam. Cutts has a very very hard job at Google: combatting web spam. But what is web spam? Beyond obvious hacked websites and strange redirects, the devil with search engine spam is in the details. What to one person may appear to be web spam, may to another be a good search result.

Be that as it may, Google is wary of spammy websites, and you as an SEO practioner or company should be concerned with playing by Google’s rules. There is a difference between actively spamming Google and simply putting your best SEO foot forward through proper use of keywords and HTML tags like the TITLE or META DESCRIPTION tags.

Most sites I work with are commercial sites. They have something to sell, and they do not have the luxury of university academics or Google engineers who have nice fat salaries upon which they can pontificate about the evils of crass capitalism on Google!

Academics and Engineersx

Academics and engineers, God bless them. But both groups tend to think that marketing, commercialism, sales, capitalism, making a dollar, all of that – are bad things. So they tend to confuse commercial speech or commercially-based SEO efforts as ‘web spam.’ Obviously most web spam IS commercial speech but that does not mean that ALL commercial speech is webspam. Nor does it mean that companies that deploy SEO are engaging in Webspam.

In fact, for many searches – think of, personal injury attorney, best digital camera, herbal cure for a hangover, what searchers often want IS a commercial product. So the rough and tumble competition of sites to get to the top of Google’s organic searches is OK. In fact, no one really wants to read an academic paper on Wikipedia or elsewhere about their hangover: they want a cure, now.

Matt Cutts is clearly a hard-working engineer, and there are many great academics. But – speaking as someone with a Ph.D. – the academic / engineering influence over the Internet can be a bit much at times. The arrogance of the Wikipedia staff, for example, is one of the worst examples of this weird pseudo-communist culture that gets going on the Internet.

Put Your Best SEO Foot Forward

Putting your best SEO foot forward is not, I would argue, web spam. Identifying your target keywords, placing those keywords inside your key tags such as the TITLE tag, and writing keyword-heavy, dense Google-friendly prose – why, those are just best practices.

Ultimately, you are trying to attract qualified customers of your products and/or services. Is that webspam? Is that search engine spam? I don’t think so, and I hope Cutts and Google don’t throw the baby out with the basket here. Commercial speech and commercial sites do have their place on Google, and shouldn’t be confined just to AdWords.