Top Social Media Corporate Trainer, Jason McDonald, Announces Summer Bay Area Social Media Class

Stanford University, Continuing Studies – Begins June 25, 2013

San Francisco, CA – May 14, 2013 – Jason McDonald, a top Social Media corporate trainer in the San Francisco Bay Area, is proud to announce his latest Social Media Class taught in person at Stanford University in Palo Alto, California: Marketing without Money. This hands-on course in search engine optimization and social media marketing begins June 25, 2013, at Stanford University Continuing Studies and teaches the marketing manager or small business owner the secrets of marketing without money — "creating buzz without bucks." The summer, 2013, version of this course brings the secrets of social media marketing to a lively Silicon Valley community at Stanford University.

"Stanford Continuing Studies has been a leader in providing social media training," explained Dr. McDonald. "So I was honored to have my summer, 2013, featured in both the print and online editions of the course catalog."

For more information, go to –

https://www.jasonmcdonald.org/news/stanford.html

MARKETING WITHOUT MONEY – INTERNET MARKETING COURSE – OVERVIEW

No matter how crucial it may be for the success of your product, marketing seldom receives the full funding that marketing managers think is necessary. This hands-on course will teach one the secrets of marketing without money—think of it as “creating buzz without bucks.” For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost. Marketing on Facebook, Twitter, YouTube, Yelp, and other sites can combine the power of free on the Internet with the viral dynamics of Web 2.0 promotion. Email marketing and traditional SEO (search engine optimization) can also be part of the mix. Therefore a complete understanding of variations on the newer “free” business and marketing models is critical. Using case studies of successful companies, we will investigate their use of free marketing opportunities and their best practices so one can develop action plans for your own situation.

INTERNET MARKETING COURSE – SF BAY AREA COMMUNITIES SERVED

Taught in Palo Alto, California, Marketing without Money is within easy commute of communities throughout the San Francisco Bay Area. South Bay communities in particular – such as Palo Alto, Menlo Park, Santa Clara, Cupertino, San Jose, and Milpitas are within minutes of Stanford’s Palo Alto campus.

ABOUT JASON MCDONALD – SEO / SOCIAL MEDIA CONSULTANT

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.

Marketing on LinkedIn for Business: Three New Books on LinkedIn, 2013

~ Linked in Marketing – an Hour a Day (Viveka von Rosen)
~ The Complete Idiots Guide to LinkedIn (Susan Gunelius)
~ The Complete Guide to Using LinkedIn to Promote Your Business (Gini Graham Scott)

LinkedIn has recently really upgraded their business interface. Gone are the days of just LinkedIn for job seekers. Today, LinkedIn is trying to be the, well, ‘Facebook’ for businesses. With this being said, let’s not forget that having a business website with the help of a web hosting ubc review and other platforms is just as important and beneficial to your company’s growth. Structurally, businesses can now have pages on LinkedIn and those pages can ‘post,’ while users ‘follow’ the company. Similar to a Facebook relationship, your business can now ‘talk’ to customers and potential customers via the news feed. But don’t forget some of the unique aspects of LinkedIn, such as individual profiles and the ability to ‘reach out’ to followers via Inmail, 1st, and 2nd degree connections. Three new books help you through the LinkedIn marketing maze.

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: May 8, 2013

Linked in Marketing – an Hour a Day

LinkedIn Marketing Solutions for Small BusinessThis is the best book on LinkedIn of the bunch. Viveka Rosen is clearly a ‘guru’ of LinkedIn, and she really loves LinkedIn – that comes through loud and clear. She also has good pointers to buried resources you might not find otherwise. It has a lot of great technical information, but like Scott, she gets lost in the technical details without giving you a big picture or structural map. None of the books situates LinkedIn in the context of all social media marketing, and while LinkedIn is great for some companies, it is not that relevant for others.

All of the books would be helped if that had an initial section on ‘social media marketing’ in general, and helped businesses and individuals to figure out if LinkedIn matches their marketing objectives before they dive in!

In terms of Viveka von Rosen, in particular, she is so incredibly important and famous on LinkedIn that I felt that at times she lost focus on the ‘little people’ who won’t have her clout or importance. So the good news is she is a LinkedIn guru, and that’s the bad news as well (isn’t that so often the case?).

You can get her book by clicking this link.

The Complete Guide to Using LinkedIn to Promote Your Business (Gini Graham Scott)

Among the three books, this book is perhaps the most technically oriented. It has many good tips, such as using your profile headline as an ‘ad headline’ for yourself vs. using it as your last job title, and it has some good screenshots. Like all of the book authors, however, Gina Scott pretty much leaves you to your own devices to figure out why you are on LinkedIn in terms of marketing. So this book is very strong about tactics, and weak about strategy.

Like all printed books, a book can get out-of-date quickly and this book was published in 2011. It’s still useful, however!

The Complete Idiots Guide to LinkedIn (Susan Gunelius)

Of the three LinkedIn books reviewed, this one is the worst of the bunch. It doesn’t have strong technical details, especially screenshots like Scott’s book, for example, nor does it have many insider tips and secrets like von Rosen’s book. So it’s neither fish nor fowl, in my view. And like the other two books it is lacking in the ‘strategy’ part of LinkedIn. All of these books assume –

  • That you know LinkedIn is definitely for you (vs. say Facebook or Google+).
  • That you know why you are on LinkedIn and have a strategic plan.

You can get her book by clicking this link.

Free LinkedIn Resources for Small Business Marketing

In addition to the books, there are some good free resources by LinkedIn that you’ll definitely want to check out. Here’s my list –

Finally, don’t miss the LinkedIn Help Center, as it is really one of the very best help centers by any social media about itself. It won’t help you with strategy but it will help you with tactics.