Stanford University, Continuing Studies – Begins January, 2014
Fremont, CA – December 10, 2012 – Jason McDonald (https://jasonmcdonald.org), a topBay Area Social Media consultant, is proud to announce his latest Internet Marketing Course taught in person at Stanford University in Palo Alto, California: Marketing without Money: SEO and Social Media” . This hands-on course will teach the marketing manager or small business owner the secrets of marketing without money — think of it as "creating buzz without bucks." For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost.
"Stanford has an amazing program for busy San Francisco Bay Area executives, marketers, and entrepreneurs," explained Dr. McDonald. "This latest edition of Marketing without Money at Stanford is especially exciting because it has a workshop component. The course looks at Internet Marketing very broadly rooted in SEO (Search Engine Optimization) and Social Media Marketing (Facebook, Google+, Twitter, LinkedIn, etc.). It focuses on the needs of small business entrepreneurs who seek to market without a lot of cash!"
More information can be found at –
MARKETING WITHOUT MONEY – INTERNET MARKETING COURSE – OVERVIEW
No matter how crucial it may be for the success of a product, marketing seldom receives the full funding that marketing managers think is necessary. This hands-on course will teach marketers the secrets of marketing without money—think of it as “creating buzz without bucks.” For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost. Marketing on Facebook, Twitter, YouTube, Yelp, and other sites can combine the power of free on the Internet with the viral dynamics of Web 2.0 promotion. Email marketing and traditional SEO (search engine optimization) can also be part of the mix. Therefore a complete understanding of variations on the newer “free” business and marketing models is critical. Using case studies of successful companies, the class will investigate their use of free marketing opportunities and their best practices so you can develop action plans for your own situation.
INTERNET MARKETING COURSE – SF BAY AREA COMMUNITIES SERVED
Taught in Palo Alto, California, Marketing without Money is within easy commute of communities throughout the San Francisco Bay Area. South Bay communities in particular – such as Palo Alto, Menlo Park, Santa Clara, Cupertino, San Jose, and Milpitas are within minutes of Stanford’s Palo Alto campus.
ABOUT JASON MCDONALD – SEO / SOCIAL MEDIA CONSULTANT
Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at https://jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, [email protected].