PowerPoint Slides
Click for the PowerPoint slides in PDF format (useful for note-taking).
Links
WORKSHEETS, TOOLBOOKS, WORKBOOKS, & DASHBOARD
- Worksheets: here (Links to an external site.) (Scroll to bottom)
- Toolbook: SEO Tools Workbook (Links to an external site.) (Free Tools)
- Dashboard: Jason’s Dashboard (Links to an external site.)
- Workbooks: SEO Fitness Workbook (Links to an external site.) and Social Media Marketing Workbook (Links to an external site.)
REVIEWS: THE REVIEW REVOLUTION
- Yelp (Links to an external site.), as an archetype
- Try searches for ‘Roofing Company,’ ‘Sushi,’ or ‘Probate Lawyer’ with a specific city.
- Keyword Search > Listing (Algorithm) > Review Quality / Quantity > Click > Call
- Jason McDonald as a Reviewer –
- Reviews (Soliciting / Encouraging)
- Bit.Ly (Links to an external site.)
- Review Link Generator (Links to an external site.)
- http://bit.ly/smmworkbook (Links to an external site.) (Please review my Social Media Marketing Workbook on Amazon!)
- http://bit.ly/jm-yelp (Links to an external site.) (Please review the JM Internet Group on Yelp!
- BrightLocal (Links to an external site.) and WhiteSpark (Links to an external site.) (Review hand out generators).
- ReviewBuzz (Links to an external site.) – pre-survey / solicitation system
- Reviews (Encouraging Reviews? Official Response)
LOCAL SEARCH
- Reviews: Google+
- Google My Business (Links to an external site.) – the starting point to find, claim, and optimize your listing on Google+ and Google+ Business Help (Links to an external site.)
- Sample Companies – Dog Groomers Tulsa OK (Links to an external site.) | Plumbers Tulsa OK (Links to an external site.) | DUI Attorneys Tulsa (Links to an external site.), etc.
- Gentle Pet Grooming of Tulsa, OK – Google+ (Links to an external site.)
- Shaggle Waggle – Google+ (Links to an external site.)
- Sloppy Dog Wash – Google+ (Links to an external site.)
- Sample Companies, doing it ‘right’ – Ron Gordon Watch Repair (Links to an external site.), Commuter Cleaners (Links to an external site.), Jason McDonald Consulting (Links to an external site.).
- Yelp for Business (Links to an external site.) at http://biz.yelp.com/ (Links to an external site.) and Yelp Help (Links to an external site.)
- Sample Companies – Dog Groomers Tulsa OK (Links to an external site.), Roofers Tulsa, OK (Links to an external site.), and DUI Attorneys (Links to an external site.)
LOCAL SEARCH: SEO MEETS SMM
- Reviews: Other Sites
- Amazon.com (Links to an external site.)
- Instant Self-Hypnosis (Links to an external site.)
- Amazon.com Review of Wolf Shirt (Links to an external site.) and Complete List of Funny Amazon Reviews (Links to an external site.) and still more funny Amazon reviews, here (Links to an external site.).
- Jason McDonald Profile on Amazon.com (Links to an external site.)
- ePinions.com (Links to an external site.)
- (Links to an external site.)VRBO (Links to an external site.) (Real Estate)
- Glass Door (Links to an external site.) (Employee Reviews).
- AirBnB (Links to an external site.) (Short Term Rentals)
- Amazon.com (Links to an external site.)
PowerPoint Slides
Click for the PowerPoint slides in PDF format (useful for note-taking).
Links
WORKSHEETS, TOOLBOOKS, WORKBOOKS, & DASHBOARD
- Worksheets: here (Links to an external site.) (Scroll to bottom)
- Toolbook: SEO Tools Workbook (Links to an external site.) (Free Tools)
- Dashboard: Jason’s Dashboard (Links to an external site.)
- Workbook: Social Media Marketing Workbook (Links to an external site.)
Inventory Your Competitors
- Use search techniques, as on – Google: site: command (Links to an external site.) as well as on Facebook, Twitter (Twitter Advanced Search (Links to an external site.)), LinkedIn, Instagram, etc., basically search for your ‘keyword themes’ and find companies to ‘inventory’
- Identify brands that ‘get’ social media, and start at their websites, as in –
- REI (Links to an external site.) – the outdoor gear retailer
- AirBnB (Links to an external site.) – the short term rental supersite
- ASPCA Pet Insurance (Links to an external site.) – pet insurance for dogs and cats
- Navy Federal Credit Union (Links to an external site.) – a credit union for military-related families
Reverse Engineer Promotion
- BuzzSumo (Links to an external site.) – see what’s shared (and why).
- Social Mention (Links to an external site.) – search by keyword
- Hashtagify.me (Links to an external site.) – browse interrelated hashtags
PowerPoint Slides
Click for the PowerPoint slides in PDF format (useful for note-taking).
Links
WORKSHEETS, TOOLBOOKS, WORKBOOKS, & DASHBOARD
- Worksheets: here (Links to an external site.) (Scroll to bottom)
- Toolbook: SEO Tools Workbook (Links to an external site.) (Free Tools)
- Dashboard: Jason’s Dashboard (Links to an external site.)
- Workbook: Social Media Marketing Workbook (Links to an external site.)
Leading Companies and their Content Marketing
- Progressive Insurance (Links to an external site.) at https://www.progressive.com/ (Links to an external site.) and Facebook (Links to an external site.) | Twitter (Links to an external site.) | Google+ (Links to an external site.) | YouTube (Links to an external site.)
- Mail Chimp (Links to an external site.) at http://mailchimp.com/ (Links to an external site.) and Blog (Links to an external site.) | Instagram (Links to an external site.) | Facebook (Links to an external site.) | YouTube (Links to an external site.)
- Lab Rescue of IRCP (Links to an external site.) at http://www.imis100us1.com/labs/ (Links to an external site.) and Facebook (Links to an external site.) |
- REI (Links to an external site.) – | REI Blog (Links to an external site.) | REI on Facebook (Links to an external site.) | REI on Twitter (Links to an external site.) | REI on Youtube (Links to an external site.) | REI on flikr (Links to an external site.) | REI on Instagram (Links to an external site.) | REI on Google+ (Links to an external site.)
- Thermo Fischer Scientific (Links to an external site.) – LinkedIn (Links to an external site.)
- Nationwide – Pet Insurance (Links to an external site.) – Facebook (Links to an external site.) | Twitter (Links to an external site.) | YouTube (Links to an external site.) | Instagram (Links to an external site.) | Blog (Links to an external site.) | Instagram (Links to an external site.)
- ASPCA Pet Insurance (Links to an external site.) – Facebook (Links to an external site.) | Pinterest (Links to an external site.) | Twitter (Links to an external site.) | Google+ (Links to an external site.) | Instagram (Links to an external site.) | Blog (Links to an external site.)
Your Own Content
- Video: How to Blog for Social Media (Links to an external site.)
- Buzzsumo (Links to an external site.) – search by keywords and “reverse engineer” highly shared content.
- Example Blog posts –
- Why Storyboard? (Links to an external site.) from YouTube Creator’s Academy
Other People’s Content
- Feedly (Links to an external site.) – find and curate other people’s content by topic
- Start.me (Links to an external site.) – create a personalized dashboard
- Drum Up (Links to an external site.) – content curation tool
- Hootsuite (Links to an external site.) – posting and scheduling tool
User Generated Content
- Hashtags on Twitter / Instagram such as #optoutside (Links to an external site.) or #airbnb (Links to an external site.)
- Contests as on Facebook, here (Links to an external site.).4-ContentMarketing.pptx
4-ContentMarketing.pdf
