Fremont, CA – April 25, 2013 – Jason McDonald, a leading educator and trainer in Internet marketing, is proud to announce he is teaching a new training class in San Francisco: ‘Social Media Marketing.’ This new class will be taught at the Bay Area Video Coalition (BAVC.org) on July 14, 2013. The class is a ‘crash course’ in Social Media Marketing for San Francisco Bay Area businesses and marketers.
“I have taught several social media classes,” explained Dr. McDonald. “I love teaching online as well as at BAVC in San Francisco, and was very excited when approached to teach this class. The facility is wonderful, and it is a great hands-on opportunity for people in the San Francisco Bay Area to learn social media marketing. My philosophy is practical: not social media for social media’s sake, but rather social media marketing as a marketing and sales tool.” When it comes to the social media world, there is so much that we all have to learn. Even though it looks like the younger generation get a grip on technology a lot faster than the older generaion, we all still have to learn. For many people, social media is an important part of our lives, so it makes sense when people look into using companies like Buzzoid – Grow Instagram likes and boost their follow count or watch YouTube videos on how their favourite influencers build their brand. Everything that you learn is important and will come in handy one day. This is why I think it is important for people to learn about the social media world, in relation to marketing.
Find out more at https://jasonmcdonald.org/training/san-francisco-social-media/
SOCIAL MEDIA MARKETING: RELATIONSHIP BUILDING FOR BUSINESSES
Social media, unfortunately, often becomes an end in itself. This class, in contrast, will emphasize social media as a practical marketing strategy. What are the goals of the business? Who are the target customers? How can social media be used to a) attract new customers, b) build relationships with first-time customers, and c) extend existing relationships? Beyond that, a major question of social media marketing is which social media is the best fit for any given business. Some businesses should focus on blogs; others on Twitter; still others on Facebook or Youtube. A big part of the class lies in understanding how to identify a target social media that is truly appropriate for your business. As many of us already know, social media plays a large part in many businesses. Even through social media, many careers have been created, such as becoming a social influencer. This can result in long hours online, from attending meetings with brands, to checking out how to use a invoice template, just to help you out with the financial side of your business. Social media can be a great tool to use for any industry. These days, businesses do really need a social media presence to gain attention. In order for them to do this, they will need a good internet connection to make sure they can regularly interact with customers and update them on any news. When looking for a broadband deal, it’s important to find the most affordable one. In the UK, the Labour government had promised to provide cheaper broadband deals for the public (read this article here). Businesses should check if their government has offered anything similar to this before they try and find a broadband provider. It’s important to make sure that broadband is affordable, so be sure to budget for it.
SOCIAL MEDIA MARKETING: CLASS CONTENT
Topics covered include –
- Social Media Marketing Strategy – fitting Social Media into your larger marketing strategy.
- Facebook, MySpace, LinkedIn – the Big Three Social Media Sites, and how to use them for social media marketing.
- Twitter – should you Tweet? How does Twitter fit into your Social Media strategy?
- Local Search – Google Local / Google Places and how local search intertwines with Social Media.
- Youtube – Youtube’s special relationship with Google, and how Youtube is a true Social Media marketing tool.
- Blogging – how to leverage blogs plus build your own ‘Google-friendly’ Blog.
- Beyond Social Media – miscellaneous but meritorious lesser social media sites and how they can turbo-charge your marketing, including advertising on social media sites.
ABOUT JASON MCDONALD
Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at https://jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, [email protected].