TikTok country continues to expand as users create content to get attention and make money. It’s like a new gold rush for many who’ve staked their “claim” by building a sales platform and using the popular app to sell their products. The more fun, funny and interesting, the better. And many users aren’t above modifying the image or brand of another to raise their profile. A new dance move or modified company logo may get the “eyes” a TikTok user is trying to attract. Yet that “claim” to a specific lyric, brand, or image may have come from someone else’s work, and that my friend is infringement.
Social media is a standard part of life for many of us, and the lawsuits concerning TikTok and other popular online platforms are growing because many posts are in violation of the law. As a professional expert witness on digital media, I know there are plenty of online tools to gain attention and raise dollar value. Unfortunately, like in the wild west, some folks would instead “rob the stagecoach” and take someone else’s hard work to get there faster.
TIKTOK EXPERT WITNESS: LITIGATION ARRIVES
If someone is accused of trademark or copyright infringement on social media the facts can lead to the truth. Sometimes a user is genuinely mystified by an allegation. They thought their content was utterly original…or original enough. In other cases, users might balk at the accusation when they knew exactly what they were doing. Either way, consumer confusion in the marketplace can trigger a lawsuit. An expert witness can share and explain the facts to a judge and jury. I’m a digital media expert witness who’s been around long enough to understand how platforms like TikTok and Instagram are manipulated for personal gain at the expense of others’ work.
As an expert witness in SEO, Google Ads, and social media platforms, my approach is data-driven (https://www.seakexperts.com/members/11579-jason-mcdonald). I provide valuable facts to help clear the dust in a chaotic social media environment. For instance, an expert witness can help with copyright infringement, intellectual property, and trademark law cases.
They can do this by:
- Exposing data to help prove a user manipulated the work of a business or other content creator to raise their own platform.
- Analyzing keywords used for possible trademark infringement resulting in financial losses.
- Providing facts to show the innocence of a user accused of copyright or trademark infringement via the internet.
As a social media marketing professional (https://www.jasonmcdonald.org/social-media/), I teach and consult so businesses are successful in the social media environment. Believe me, plenty of tools are available, so there is no need to steal another user’s work to do it!
Several trail-blazing attorneys now specialize in the area of litigation in social media. They are well-versed in this law but need an expert witness to help dig deep to get to the “gold nuggets” that will win a case. A professional who can testify with facts that will lead them to the truth. Whether it’s the infringement of a company name, slogan, brand, or image, lawyers can speak to me.