Many people believe that Twitter is based in Washington, and some even believe that Trump owns it! He doesn’t, and it’s probably just as well he doesn’t get charged by the character for using it!
But no, good ole Twitter is based right here in San Francisco – and so am I. That is just as well, too, because Twitter marketing can be a very useful addition to your sales armory, but you really do have to understand how to use it. Let’s face it: we all know you can only use 140 characters so you have to make every last one of them count.
But of course, one of the huge advantages of Twitter marketing is that it can be free, provided that you have followers. It’s not like AdWords, where you pay by the click. What’s more, although Adwords is a completely separate issue, it is easy to spend a small fortune getting clicks, but you don’t earn a penny until someone buys something. But marketing using Twitter – although you can do it for nothing – will take up time, so in that sense there is a cost. (And, then again there are both free and paid (advertising) opportunities on Twitter). It can get complicated.
Advertising On Twitter
The other side of the coin is advertising on Twitter. You need people to follow your tweets. Here you need to choose your target audience based on their interests, gender, geographical area, or device, in order to add them to your followers. So you need to get your tweets and your account in front of more people who may be interested in what you have to say and what you have to offer. Fortunately, Twitter marketing makes it easy to control your budget because you only pay when people follow you or take another action such as retweet, like, reply, or click on your Promoted Tweet. Furthermore, you can start and stop whenever you please, and there is no minimum spend requirement.
Additionally, advertising on Twitter can also help in lead generation for developing businesses. How? A post by Twesocial says that Twitter is now crowded with leads that are just waiting for you to connect with them and turn them into paying customers. But for that, you might need a well-researched framework that can help you to scale the right strategy for generating more leads. Furthermore, you will need to follow the following three steps: target Twitter followers, scan for leads in your Twitter followers and develop an email campaign that can exponentially expand your email Contacts. If the above-mentioned steps are followed properly, you can eventually be one step closer to success.
Nonetheless, to make a success of marketing on Twitter you really do need to know what you are doing. This is where, as a social media marketing expert, I can help you. I can point you in the right direction when it comes to finding the sort of followers that you want, because you have to retain their interest. It is one thing getting followers, but if they lose interest after they have read two tweets that is money down the drain.
Marketing on Twitter is yet one more skill that can be learned and one that I teach. Anything that you can do to get and keep people interested in what you have to say, and the products or services that you can provide, will ultimately lead to more sales – which is the object of the exercise.
Give me a call on 415-655-1071 or click on the “Click to Email” link on the right hand side of the page, and let’s talk about promoting your business on Twitter.
Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA