There is no end game for digital media marketing strategies on the horizon. As a digital marketing professional, I’ve seen it morph for over twenty years. When Facebook arrived, it changed the advertising game. It combined social media communities with advertising that excited both the public and business leaders. People could share photos, opinions, and ideas. Of course, although the sharing is “free,” the primary goal of social media marketing is to make money. There are golden opportunities, and today businesses are looking for new tools to upgrade their digital marketing reach. Facebook is still blazing the way and expanding quickly. With Zuck’s goal of the Metaverse plus ChatGPT, online advertising is moving into a new realm of online possibilities.
Unfortunately, new online marketing tools also bring legal disputes. One company may claim “online sovereignty” over a name or trademark, while another business disagrees. If a legal team needs a Facebook ads expert to sort out the dispute, my historical knowledge and current experience strike the right balance.
Facebook advertising is evolving into Meta, designed to connect communities and businesses further into “virtual reality.” Lawyers have found a new industry in disputes between business and social media advertising. It’s complicated to sort out the details surrounding who is at fault and who deserves restitution for damages. That means getting the analysis 100% correct. I can help decipher the meta-verse for lawyers and let them know where their case stands.
I speak not only “lawyer” and “digital engineer” but can translate my analysis to the average population (aka jurors).
LAWYERS NEED A FACEBOOK ADS EXPERT WITNESS TO DECIPHER THE METAVERSE
Since juries are randomly selected, their social media knowledge may be random too. From Boomers to GenX and Millennials, each generation has a different experience with social media platforms. People posting family celebrations and cute dog and cat pictures on Facebook don’t always understand how specific ads get into their feeds. GenX and Millennials may work in digital marketing and think they know pay-per-click ads or organic searches but still need the finer details. And many don’t realize Facebook owns Instagram. I have experience not only understanding these different groups, but it’s also my career to teach them how digital marketing works!
If a legal team is searching for the best Facebook ads expert, contact me. I am ready to schedule a conference call and navigate Facebook ads, Instagram or any social media issue your case requires an expert witness for.