San Francisco, California – January 6, 2017. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://www.jasonmcdonald.org/, is proud to announce his January, 2017, training for the San Francisco Bay Area at Stanford University’s Continuing Studies program. Entitled, “Marketing without Money,” the ten-week course will be taught at the Stanford campus in Palo Alto, convenient to San Francisco to the North and San Jose to the South.
“Training in both search engine optimization and social media marketing is very much in demand in the San Francisco Bay Area,” explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. “I am excited to offer this ten-week course, which meets 7-9:30 pm on the Stanford Campus beginning January 11, 2016.”
To learn more about the SEO / Social Media Marketing training, visit https://www.jasonmcdonald.org/training/internet-marketing/. There interested parties can view a syllabus as well as register online at the Stanford website.
Marketing without Money: a San Francisco Bay Area Training in SEO and Social Media Marketing
Creating online publicity with little or no money is the holy grail of marketers today. SEO (search engine optimization) is the art and science of getting a company, product, or service to the top of Google or Bing. Social media marketing, in contrast, cultivates a positive brand image on Facebook, Twitter, or YouTube, and encourages customers to share a marketing message across social sites. The goal is obvious: get free Internet publicity. The means is not. Whether one is an entrepreneur, a small business owner, or a marketing manager at a large company or nonprofit, this course will help participants better understand the online marketing environment. Beginning with SEO, the training will discuss how to construct a Google-friendly website and build links, social mentions, and authority. Then it will dive into social media marketing, using the analogy of a party. How does one throw a great Facebook party? A LinkedIn soiree? A YouTube meet-and-greet? And how do companies use the newer platforms of Twitter, Instagram, Pinterest, and others to nurture a positive brand image and encourage customers to share brand messages? By the end of the course, participants will know how to take the theory of SEO and social media marketing and transform it into a systematic online marketing plan.
About Jason McDonald
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing.
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