Oakland is often described as to San Francisco what Brooklyn is to New York. It’s that hip and trendy (and somewhat less expensive) city to the East. However, when it comes to social media marketing in Oakland you would do well to look West across the Bay to San Francisco where you will find me, Jason McDonald. Continue reading
San Francisco, California – January 6, 2017. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://www.jasonmcdonald.org/, is proud to announce his January, 2017, training for the San Francisco Bay Area at Stanford University’s Continuing Studies program. Entitled, “Marketing without Money,” the ten-week course will be taught at the Stanford campus in Palo Alto, convenient to San Francisco to the North and San Jose to the South.
“Training in both search engine optimization and social media marketing is very much in demand in the San Francisco Bay Area,” explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. “I am excited to offer this ten-week course, which meets 7-9:30 pm on the Stanford Campus beginning January 11, 2016.”
To learn more about the SEO / Social Media Marketing training, visit https://www.jasonmcdonald.org/training/internet-marketing/. There interested parties can view a syllabus as well as register online at the Stanford website.
Marketing without Money: a San Francisco Bay Area Training in SEO and Social Media Marketing
Creating online publicity with little or no money is the holy grail of marketers today. SEO (search engine optimization) is the art and science of getting a company, product, or service to the top of Google or Bing. Social media marketing, in contrast, cultivates a positive brand image on Facebook, Twitter, or YouTube, and encourages customers to share a marketing message across social sites. The goal is obvious: get free Internet publicity. The means is not. Whether one is an entrepreneur, a small business owner, or a marketing manager at a large company or nonprofit, this course will help participants better understand the online marketing environment. Beginning with SEO, the training will discuss how to construct a Google-friendly website and build links, social mentions, and authority. Then it will dive into social media marketing, using the analogy of a party. How does one throw a great Facebook party? A LinkedIn soiree? A YouTube meet-and-greet? And how do companies use the newer platforms of Twitter, Instagram, Pinterest, and others to nurture a positive brand image and encourage customers to share brand messages? By the end of the course, participants will know how to take the theory of SEO and social media marketing and transform it into a systematic online marketing plan.
About Jason McDonald
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing.
Media Relations, Tel. 800-298-4065
San Francisco, California – June 4, 2016. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://www.jasonmcdonald.org/, is proud to announce that his books, the SEO Fitness Workbook 2016 and the Social Media Marketing Workbook 2016, are now available on the website, Half.com. Half.com is a leading discount retailer of print books. Continue reading
I don’t know how your life is, but my life, especially my professional life, is one of work work work work work work work and then finally succeed. I have been teaching classes and courses in both SEO and social media marketing here in the San Francisco Bay area since about 2008. Roundabout 2009 or 2010, I can’t exactly recall, I realized that I needed to put my materials into book format. In fact, I have to credit many of my students who begged, pleaded, and cajoled me into creating my very popular worksheets on search engine optimization.
Somewhere in or around that timeframe, I put the SEO Fitness Workbook together. I got my act together and I published it on Amazon for the first time, thinking that if I made a few dollars from Amazon it would be wonderful, so why not. To Amazon’s credit it has made it easier than ever to self publish, and the royalties that one gets as a direct self publisher are quite a bit better than one would make from a traditional publishing company. In fact, I am not exactly sure what a traditional publishing company brings to the party anymore now that Amazon has nearly complete market dominance, and the bookstore has all but died at a local level, especially for nonfiction.
New 2016 Version of the SEO Fitness Workbook
At any rate, I published a new version of my SEO Fitness Workbook in December, 2015, and this has been my most successful version to date. The book is selling extraordinarily well on Amazon, which generates some money, which I can send send off to an undisclosed Eastern College, where my daughter is a student and that money helps pay for her tuition. Believe me, if you have a child in college, you are anything but wealthy!
More importantly, I am receiving incredibly positive feedback and many wonderful questions from people who are reading the 2016 SEO book. In fact, hardly a day goes by that I do not get an interesting question or comment from someone about the book, and many of those people are not in the United States. I have had questions from people in Canada, Australia, Switzerland, and many countries scattered around the globe.
So, in sum, I am just tickled pink at the success of the SEO Fitness Workbook, and this motivates me to update it for 2017, as well is to work hard on a new Internet job search handbook that is my current pet project. If you would like a review copy of the latter, please shoot me an email.