When people think of advertising online, they often think Google, Google, Google. But there’s also Facebook, Facebook, Facebook, and Instagram, Instagram, Instagram. I’m an expert on both Google and Facebook / Instagram advertising and can help you find the best online venue for your advertising message.
It’s true: the answer to effective advertising is not always the Big G. Apart from any other considerations, advertising on Google can be expensive and there may be better options. They call it “Google Ads,” formerly known as Google AdWords. Yes, Google has a massive audience, but then again so do Facebook and Instagram, as well as Bing. More to the point is that not all audiences are the same. This is why, when you are considering Facebook advertising, there are so many different tricks that you can use to ensure that you target the right audience.
It’s true that you can spend an arm and a leg on Facebook advertising and get poor results. If you don’t know what you are doing that is more likely to happen than not. That’s precisely why you need an expert in online advertising like myself who does understand all the “ins and outs” of it and can tailor your advertising so that it is shown to the right audience in the right places at the right time. When you use my services, you will get a profitable campaign every time for that very reason.
The same thing applies to advertising on Instagram as it does to Facebook advertising. Facebook owns Instagram, but they don’t both have exactly the same audiences, so what might work well on Facebook might not on Instagram, and vice versa. It depends on the type of product or service that you are selli
ng and many other demographics.
Making your ad spend profitable anywhere is an art, and not just online. For example, you might advertise in the New York Times if you want to reach a wide audience, but your ad spend could be a lot better if you target a much smaller audience – those who would be interested in your product or service, rather than a broad audience of which 90% might have no interest.
Exactly the same thing applies to advertising online. If you sell golf balls you want to target golfers, not just every Tom, Dick, and Harry. So you would target your Facebook advertising, for instance, to groups interested in playing golf. There is probably not much point in advertising your golf balls on the Mumsnet website, but that would be the place to advertise if you sell baby clothes.
Yes, there is a lot to consider when you are advertising online, but I know how to do it profitably.
Photo credit: Foter.com