The Bay Area is the true home of digital advertising and marketing. If you think about it, Facebook, Twitter, LinkedIn, Pinterest, Reddit, and more are all based in the Bay Area, and if you are looking for a digital advertising expert in San Francisco, that is me – Jason McDonald.
I am an expert in SEO, act as an expert witness in many cases involving online litigation, and I am also an expert in online advertising on Google Ads, Facebook, and so on, and getting your ad seen by the right people. Let’s face it: you can have a million visitors to your website but if they are not interested in buying what you are selling there is no point. Yes, you want visitors, but you want the right visitors, meaning those who will put their hands in their pockets and draw out cash for your products or services. As a digital advertising expert in San Francisco, I know how to get your ads where they need to be.
I also understand how to get the best bang for your buck. After all, you don’t want to be paying a small fortune for every click even if you are making sales. The cost of those sales is of vital importance because the more you pay per click the more that eats into your profit margin.
I Understand Digital Advertising
As a digital advertising expert in San Francisco, I also understand the minds of people like Google. Just because you are prepared to pay more per click than the next man, or woman, doesn’t necessarily mean that Google will place your ad in the hallowed position as one of the top four ads on page 1. Google isn’t stupid. What it wants is the most money for those clicks on the top four positions. If your ad only gets one click per day, even if you are paying twice what others have offered, Google isn’t going to make much out of that. So what Google wants is high-paying clicks and lots of them! As the advertiser, you just want lots of clicks.
So, your ad has to be worded accordingly, so that it gets a lot of clicks while at the same time you are paying top whack for them. If you are paying top whack, that also means that those clicks need to convert into sales, otherwise you can spend a small fortune and get very little in return for your money.
This is why you need an expert in online advertising in San Francisco like me who can get your ad where it needs to be and ensure that the clicks convert.