There is no doubt that online advertising has come on in leaps and bounds over the last few years, and it is going to stay that way. This is particularly because of the pandemic which has meant that more and more of us are shopping online. After all, it is just so convenient. You can sit in your easy chair or at your desk and search through different stores to find what you want at the best price. When you do, you pay for it with a couple of clicks, and it arrives the next day.
That sure beats driving to the mall, finding somewhere to park, walking from one shop to another, and then finding that they haven’t got what you want anyway. Even if you do find it, how do you know it is at the best price?
Of course, all this online shopping means that there is a lot more online advertising going on, and in turn that is leading to much more litigation as one company considers that another has violated its’ logo, product description, copied its’ product which is patented, and so on.
However, the world of online advertising can become very complex with all of the technical jargon that is involved, such as KPI’s, on page SEO, off page SEO, title tags, meta tags, analytics, keywords, and more. The man in the street probably hasn’t got a clue what all this means, and that can get complicated when you eventually get to court because the jury is composed of the man in the street! (And the woman of course).
You Need An Expert Witness in Online Ads
If you are yourself involved in litigation that has arisen as a result of online advertising, or you are a lawyer acting for a client who has, then you are going to need the services of an online advertising expert witness such as myself who can actually explain all this “stuff” to a judge and jury in words that they can understand. This is absolutely essential, because the jury has to reach a decision and it can hardly do that if it doesn’t know what a meta description is. So, an online advertising expert witness is also essential to your case.
Then there are things such as SEO which can be white hat SEO or black hat SEO, link farms, and so on. How was the website optimized? If so, how effective was it? Have any records been kept? How well was the website ranked?
As an online advertising expert witness, I can help your case considerably by explaining everything in simple language so that the judge, jury, and opposing counsel can understand what went on.