Digital marketing has turned advertising into a vibrant, multi-level experience for businesses. You might compare the selection of platforms to colorful birds with various styles. It’s an advertising tool focused on other specific types of “birds” businesses want to attract.
What I mean by that is reaching out to customers with a sophisticated targeting method to locate a particular set of demographics most likely to buy products and services. However, the nature of these platforms can be intricate. And there are plenty of predators hiding inside the “jungle foliage,” ready to take advantage and strike!
When an attorney has to explain the digital media ecosystem to a jury, they may need a professional “tour guide” to make the job easier. As an expert witness in online advertising, I can help a jury understand these cases. Many jurors may not be familiar with the intricacies of digital advertising. Using a relatable example, like comparing it to a jungle, creates an easy visual in their minds. I can also explain the individual gains and pitfalls of each platform, such as TikTok, Instagram, Facebook, etc. I am ALWAYS fact-centric, but the facts are complicated and everyone benefits from a “framework” through which to understand the facts.
An Expert Witness Helps Cut Through the Complexities of Online Marketing Platforms
Today, companies offer endorphin-rush-like images via social media, such as videos and images. It’s a fun and engaging powerful tool. Creative digital ads can quickly heighten a feeling toward a product and may be the final step before a customer purchases. That makes online advertising extremely valuable to businesses. And when some nefarious entity misleads the public and steers customers away in another direction for profit, the fight begins. An attorney explaining the multiple digital platforms and how they work will probably need an expert witness in online advertising to simplify the situation. You could say, they could use a media-jungle tour guide who knows how to cut through the confusion!
Because if a brand is being misused by another, it can have several financial consequences. One thing that can happen is creating brand saturation. It’s when a business campaigns “too hard” and users become overwhelmed until they mentally check out from the ads. That alone is something marketing departments need to be wary of. Let’s add some trademark infringement or consumer confusion to the mix. One of those hidden “predators in the jungle” has been bombarding the same users with similar ads and offers. An unsuspecting user might not notice the difference and become completely checked out to any approach by a legitimate business.
In addition, the digital media ecosystem is intricate. Each platform works differently and has its strengths and weaknesses. For example, the processes for Google Ads can differ from going straight to Instagram or TikTok. My job as an expert witness in online advertising is to “untangle the vines” and reveal the predator. No matter how intricate specific social media advertising platforms are, a jury needs the right expert witness to help simplify the situation so they can make an informed decision.
