Not to get too political, but everyone is reminding others to know their facts and research before arguing a specific point. For those who like to debate topics, it’s vital to cite reliable sources. The data and information from one source may not be as concrete as another.
When the facts are vague or don’t align, the speaker can lose the trust and respect of the audience. Another word we hear a lot is “education.” As in, educate yourself or let me educate you. That can come off as arrogant, as if the speaker considers themselves an authority on a topic and shouldn’t be questioned. Maybe they are very well-informed on a topic that everyone else could benefit from. But if they can’t back up their statements with reliable facts and data, their status will deteriorate quickly. When an attorney needs a fact-based expert witness for their SEO court case, they must do their research, too!
Five Tips to Finding a Fact-based Expert Witness
The goal for any attorney is to win their digital marketing case. One important advantage is locating a best-in-class expert witness to explain complicated concepts to a jury. I’ve been working in the digital media universe for several decades now. And my philosophy is to remain close to the facts. In translation, I’m going to tell the truth regardless of what someone wants to hear. Because I’ll have reliable data to back it up during a cross-examination.
Here are five indicators you are talking to a trustworthy, respectable expert witness in online ads, whether this be Google Ads or META.
- Solid Sources: The best SEO marketing professional will know which sources to reference and be ready to share them. There will be no misunderstandings, the data will be clear.
- Integrity: No matter where the facts lead them, they will be honest with you and how their findings can help or harm your court case.
- Ready to answer Questions: If an expert witness knows their stuff, they aren’t afraid to be questioned. I encourage attorneys to dig in and test my knowledge!
- Respectable: A top expert witness will be respectful of the jury and not “talk down” to them. I may be a professional in my area, but the jurors can also be subject experts in their own lives.
They deserve to be treated like it. - Understandable: Your expert witness has to relate complex concepts to the jury and judge. These people might have little understanding of digital marketing. It helps to explain the concept in simple terms with a “teacher’s heart.”
A Fact-based Expert Witness in online advertising can handle questions and should be ready to share their sources with a judge, jury, and lawyers. Whether explaining trademark infringement, domain names, or “black hat SEO,” I’ll bring solid, trustworthy facts to a case!
