This past weekend, I had the honor and privilege of teaching personal branding at Stanford Continuing Studies. I have been teaching at Stanford for about three years at this point, and I always relish the opportunity to work with the lively crowd. Continue reading
Tag : Personal Branding
Social Media Expert, Jason McDonald, Releases Informational Post on Personal Branding
San Francisco, California – October 19, 2015. Jason McDonald, a recognized Social Media expert at https://www.jasonmcdonald.org/, is proud to announce an informational post on personal branding. Dr. McDonald will be teaching a two-day personal branding course at Stanford Continuing Studies in Palo Alto, California, on November 7-8, 2015. Continue reading
Personal Branding: Why it Matters, What to Do
One of my favorite articles in Tom Peter’s, The Brand Called You. If you haven’t read it, you should. Written before the Internet, the article emphasizes your own personal brand, and makes the now-obvious point (after so many recessions, after Uber, after the so-called ‘sharing economy’ and outsourcing), that you are “on your own.” Continue reading
Personal Branding Workshop at Stanford Continuing Studies, Announced by Jason McDonald
San Francisco, CA – September 14, 2015 – Jason McDonald (https://www.jasonmcdonald.org), a top Social Media expert, is proud to announce the second edition of his popular social media course on “Personal Branding and Internet Reputation” at Stanford Continuing Studies on November 7th and 8th. Continue reading
Personal Branding Workshop at Stanford Continuing Studies, Announced by Jason McDonald
San Francisco, CA – October 29, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top Social Media expert, is proud to announce his latest social media workshop coming up at Stanford Continuing Studies on November 8th and 9th on the topic of Personal Branding. Personal branding is the art and science of defining, creating, promoting and protecting a positive brand image on the Internet for oneself or a major public figure of a corporation or non-profit organization. Jason McDonald’s latest class is a two-day intensive workshop at Stanford University’s Continuing Studies program.
“Personal branding is an issue that has become more important than ever – not just for job-seekers, but for anyone with a professional or technical resume. This includes Chief Executive Officers of both businesses and non-profits,” explained Dr. McDonald. “My upcoming course at Stanford Continuing Studies will dive into the topic of personal branding, using SEO and Social Media Marketing to help individuals improve their brand.”
To find out more about Jason McDonald, including his upcoming San Francisco Bay Area class in personal branding, one should visit https://www.jasonmcdonald.org/ – there one will find information on SEO consulting, social media marketing, and AdWords. Interested parties in the personal branding class can message Jason for more details, or visit the Stanford Continuing Studies website directly at https://continuingstudies.stanford.edu/courses/detail/20141_WSP-248.
SEO and Personal Branding
SEO is the art and science of getting to the top of Google and Bing free listings. On page SEO refers to the use of content, keywords, and HTML tag structure to communicate to search engines the priorities of one’s website. Off page SEO refers to the use of links, freshness, and social mentions to confirm to Google and Bing the importance of one’s site. Heretofore, most efforts in SEO have focused on companies, non-profits, goods, and services, but in today’s society one’s personal brand is increasingly important. Authors, for example, attempt to project a positive brand image to sell books, while CEOs often attempt to project a positive personal brand image to confirm that they and their companies are important. Even marketing managers need to pay attention to Google / Bing searches and how those personalized searches reflect on their company and employees. Indeed, the dark side of SEO is negative SEO: personal branding can be impacted by negative attacks by competitors, hostile customers, and even false accusations. In the free-for-all of today’s Internet, anyone who is public needs to pay attention to both the positive and negative aspects of SEO and personal branding. Finally, the use of social media profiles like Facebook, Twitter, or LinkedIn can have a positive impact on personal branding not just on search but throughout social media.
This new workshop will explore this issues in depth in two information-packed days at Stanford University.
ABOUT JASON MCDONALD – SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT
Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.
Personal Branding and Reputation Management Podcast Interview, Announced by Jason McDonald
San Francisco, CA – August 15, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top SEO expert, is proud to announce that he was interviewed in podcast format by Bernard Kelvin Clive, a top expert in personal branding. The podcast covers how individuals can use search engine optimization techniques to improve their reputation online, both positive and negative. Personal branding is the art and science of projecting a positive image including through the use of social media sites such as Facebook, Twitter, and LinkedIn, and across Google searches and via blogging. Mr. Clive is the author of one of the most innovative books on the topic, and his podcasts are renowned as informative shows for marketers to learn about timely issues.
“Personal branding is an issue that I find more and more interesting,,” explained Dr. McDonald. “My upcoming course at Stanford Continuing Studies will dive into the topic of personal branding, using SEO and Social Media Marketing to help individuals improve their brand. I was very honored to be interviewed by Mr. Clive on his popular podcast.”
One can listen to the personal branding podcast at http://bkc.name/jason-mcdonald-seo-for-personal-brands-and-reputation-management/. To find out more about Jason McDonald, including his upcoming San Francisco Bay Area class in personal branding, one should visit https://www.jasonmcdonald.org/ – there one will find information on SEO consulting, social media marketing, and AdWords.
SEO and Personal Branding
SEO is the art and science of getting to the top of Google and Bing free listings. On page SEO refers to the use of content, keywords, and HTML tag structure to communicate to search engines the priorities of one’s website. Off page SEO refers to the use of links, freshness, and social mentions to confirm to Google and Bing the importance of one’s site. Heretofore, most efforts in SEO have focused on companies, non-profits, goods, and services, but in today’s society one’s personal brand is increasingly important. Authors, for example, attempt to project a positive brand image to sell books, while CEOs often attempt to project a positive personal brand image to confirm that they and their companies are important. Even marketing managers need to pay attention to Google / Bing searches and how those personalized searches reflect on their company and employees. Indeed, the dark side of SEO is negative SEO: personal branding can be impacted by negative attacks by competitors, hostile customers, and even false accusations. In the free-for-all of today’s Internet, anyone who is public needs to pay attention to both the positive and negative aspects of SEO and personal branding. Finally, the use of social media profiles like Facebook, Twitter, or LinkedIn can have a positive impact on personal branding not just on search but throughout social media.
ABOUT JASON MCDONALD – SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT
Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.
A New Bay Area Social Media Marketing Class: The Brand Called You
Long ago, I read Tom Peter’s article, “The Brand Called You.” This was published in 1997, but was prescient. (I love words like prescient, words that are exactly right but uncommon enough that when you see them, you pay attention. Prescient (adj): having or showing knowledge of events before they take place.). The Internet had just been born, and Tom Peters saw just how important “personal branding” would become in the fragmented, ‘World is Flat,’ New economy.
Almost all of us – individual writers, bloggers, marketers, CEO’s, anyone who wants to ‘stand out’ or be a ‘thought leader’ has to think about the ‘brand called you.’
Enter Social Media Marketing
Now, when Tom Peter’s wrote this prescient article, there were just websites and the tiny beginnings of blogging. Today, we have Twitter, Facebook, YouTube, Pinterest… the Googling of potential employees before a hire, the Internet-never-forgets phenomenon and on and on and on. People go first to Google for information, and if they read your blog post, and see you as the expert… POW you get the job interview, the consulting gig, the link from the New York Times or whatever.
Being the BEST brand called you is one of the newest and most important personal marketing challenges.
Negative SEO and Negative Personal Branding
There’s a dark side (isn’t there always a ‘dark side?’). Negative SEO – the use of Internet publicity to damage someone’s personal brand – is out there, too. I’ve consulting with people who were being extorted by bloggers, with marketing folk whose CEO had affairs with interns (all over the Internet), and wanted to suppress that information. So on both a positive and a negative light, we need to ‘manage’ the brand called you.
If you are in or near the San Francisco Bay Area, I invite you to my Stanford Course, The Brand Called You: Personal Branding and Online Reputation Management, November 8-9 (Saturday / Sunday) at Stanford. Anyone interested in social media marketing, and especially those interested in reputation management and personal branding, will find it a lively, fun, and practical workshop on personal branding.