Personal Branding Workshop at Stanford Continuing Studies, Announced by Jason McDonald

San Francisco, CA – September 14, 2015 – Jason McDonald (https://www.jasonmcdonald.org), a top Social Media expert, is proud to announce the second edition of his popular social media course on “Personal Branding and Internet Reputation” at Stanford Continuing Studies on November 7th and 8th. Continue reading

San Francisco Bay Area SEO & Social Media Training, Announced by Jason McDonald

San Francisco, CA – December 22, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top San Francisco Bay Area SEO and Social Media expert, is proud to announce his latest combined SEO and social media marketing workshop to be held as part of Stanford University’s Continuing Studies program from January 15, 2015 to March 26, 2015, on the Stanford Campus. Continue reading

Personal Branding Workshop at Stanford Continuing Studies, Announced by Jason McDonald

San Francisco, CA – October 29, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top Social Media expert, is proud to announce his latest social media workshop coming up at Stanford Continuing Studies on November 8th and 9th on the topic of Personal Branding. Personal branding is the art and science of defining, creating, promoting and protecting a positive brand image on the Internet for oneself or a major public figure of a corporation or non-profit organization. Jason McDonald’s latest class is a two-day intensive workshop at Stanford University’s Continuing Studies program.

“Personal branding is an issue that has become more important than ever – not just for job-seekers, but for anyone with a professional or technical resume. This includes Chief Executive Officers of both businesses and non-profits,” explained Dr. McDonald. “My upcoming course at Stanford Continuing Studies will dive into the topic of personal branding, using SEO and Social Media Marketing to help individuals improve their brand.”

Personal Branding WorkshopTo find out more about Jason McDonald, including his upcoming San Francisco Bay Area class in personal branding, one should visit  https://www.jasonmcdonald.org/ – there one will find information on SEO consulting, social media marketing, and AdWords. Interested parties in the personal branding class can message Jason for more details, or visit the Stanford Continuing Studies website directly at https://continuingstudies.stanford.edu/courses/detail/20141_WSP-248.

SEO and Personal Branding

SEO is the art and science of getting to the top of Google and Bing free listings. On page SEO refers to the use of content, keywords, and HTML tag structure to communicate to search engines the priorities of one’s website. Off page SEO refers to the use of links, freshness, and social mentions to confirm to Google and Bing the importance of one’s site. Heretofore, most efforts in SEO have focused on companies, non-profits, goods, and services, but in today’s society one’s personal brand is increasingly important. Authors, for example, attempt to project a positive brand image to sell books, while CEOs often attempt to project a positive personal brand image to confirm that they and their companies are important. Even marketing managers need to pay attention to Google / Bing searches and how those personalized searches reflect on their company and employees. Indeed, the dark side of SEO is negative SEO: personal branding can be impacted by negative attacks by competitors, hostile customers, and even false accusations. In the free-for-all of today’s Internet, anyone who is public needs to pay attention to both the positive and negative aspects of SEO and personal branding.  Finally, the use of social media profiles like Facebook, Twitter, or LinkedIn can have a positive impact on personal branding not just on search but throughout social media.

This new workshop will explore this issues in depth in two information-packed days at Stanford University.

ABOUT JASON MCDONALD – SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT

Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.

Personal Branding and Reputation Management Podcast Interview, Announced by Jason McDonald

San Francisco, CA – August 15, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top SEO expert, is proud to announce that he was interviewed in podcast format by Bernard Kelvin Clive, a top expert in personal branding. The podcast covers how individuals can use search engine optimization techniques to improve their reputation online, both positive and negative.  Personal branding is the art and science of projecting a positive image including through the use of social media sites such as Facebook, Twitter, and LinkedIn, and across Google searches and via blogging. Mr. Clive is the author of one of the most innovative books on the topic, and his podcasts are renowned as informative shows for marketers to learn about timely issues.

Personal Branding and SEO“Personal branding is an issue that I find more and more interesting,,” explained Dr. McDonald. “My upcoming course at Stanford Continuing Studies will dive into the topic of personal branding, using SEO and Social Media Marketing to help individuals improve their brand.  I was very honored to be interviewed by Mr. Clive on his popular podcast.”

One can listen to the personal branding podcast at http://bkc.name/jason-mcdonald-seo-for-personal-brands-and-reputation-management/.  To find out more about Jason McDonald, including his upcoming San Francisco Bay Area class in personal branding, one should visit  https://www.jasonmcdonald.org/ – there one will find information on SEO consulting, social media marketing, and AdWords.

SEO and Personal Branding

SEO is the art and science of getting to the top of Google and Bing free listings. On page SEO refers to the use of content, keywords, and HTML tag structure to communicate to search engines the priorities of one’s website. Off page SEO refers to the use of links, freshness, and social mentions to confirm to Google and Bing the importance of one’s site. Heretofore, most efforts in SEO have focused on companies, non-profits, goods, and services, but in today’s society one’s personal brand is increasingly important. Authors, for example, attempt to project a positive brand image to sell books, while CEOs often attempt to project a positive personal brand image to confirm that they and their companies are important. Even marketing managers need to pay attention to Google / Bing searches and how those personalized searches reflect on their company and employees. Indeed, the dark side of SEO is negative SEO: personal branding can be impacted by negative attacks by competitors, hostile customers, and even false accusations. In the free-for-all of today’s Internet, anyone who is public needs to pay attention to both the positive and negative aspects of SEO and personal branding.  Finally, the use of social media profiles like Facebook, Twitter, or LinkedIn can have a positive impact on personal branding not just on search but throughout social media.

ABOUT JASON MCDONALD – SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT

Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.

WordPress SEO Transition Completed, Announces Jason McDonald Consulting

San Francisco, CA – July 23, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top SEO expert, is proud to announce the successful transition of his SEO, Social Media, and AdWords consulting website to the WordPress platform. The new website will further facilitate his growth as one of the San Francisco Bay Area’s top consultants and experts in search engine optimization, AdWords, and Social Media Marketing.

“WordPress is the preferred platform for small business websites these days,” explained Dr. McDonald. “I recommend to all my clients that they use WordPress and install the Yoast plug-in. With some keyword knowledge, good content, and link building, they are on their road to SEO success.”

WordPress SEO

To view the new site focusing on SEO consulting in San Francisco, please visit https://www.jasonmcdonald.org/ – there one will find information on SEO consulting, social media, and AdWords.

Consulting Services in San Francisco

Many San Francisco businesses from restaurants to bars to chiropractors to dentists to lawyers rely on inbound marketing from sites such as Bing, Google, Yelp or Google+ Local. Customers, especially in a tech-savvy city like San Francisco, often turn first to a Google or Yelp search to find the ‘best’ chiropractor or the ‘best’ Chinese restaurant in the Castro district. Businesses need services to optimize their websites so that customers can easily find them.

One of the best platforms for both SEO and social media is WordPress. The platform allows for easy customization, and makes it easy for non-techies to blog, and create content. With some training in content marketing, even a novice marketer or business owner can effectively optimize their on page issues. Then with some link building and social media marketing, the company can move to the next level: off page optimization.

ABOUT JASON MCDONALD – SAN FRANCISCO SEO CONSULTANT

Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.

Increased Interest in Bay Area Social Media Marketing Training, Announced by Jason McDonald

San Francisco, CA – June 7, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top San Francisco Social Media expert, is proud to announce increased interest in his trainings, classes, and workshops on social media marketing throughout the San Francisco Bay Area this summer.  Dr. McDonald is teaching not only at AcademyX in San Francisco but also at Stanford University Continuing Studies.

“More and more businesses and non-profits are seeing the value of social media marketing,” explained Dr. McDonald. “Both my classes in social media marketing at AcademyX and at Stanford University have proved to be very popular. I will be teaching, live, again at AcademyX in September.”
San Francisco SEO

To contact Jason McDonald for a no cost, no obligation phone consultation on Social Media marketing please visit
https://www.jasonmcdonald.org/

Social Media Marketing

Many San Francisco businesses from restaurants to bars to chiropractors to dentists to lawyers rely on inbound marketing from sites such as Yelp or Google+ Local. Customers, especially in a tech-savvy city like San Francisco, often turn first to a Google or Yelp search to find the ‘best’ chiropractor or the ‘best’ Chinese restaurant in the Castro district. Businesses need SEO audit services to review their current search engine optimization and the social media marketing efforts that can boost their brand image, increase their positive reviews, and enhance their visibility across these web sites.

Social media marketing combines the SEO (search engine optimization) with the use of Twitter, Facebook, LinkedIn, Yelp and other platforms to build positive buzz and brand image around a business. The trick is to realize that one’s strategy should not be either SEO or social media marketing but rather both SEO and social media marketing.

ABOUT JASON MCDONALD – SOCIAL MEDIA CONSULTANT

Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald.blog@gmail.com.

San Francisco WordPress SEO Services and Transition, Announced by Jason McDonald

San Francisco, CA – June 7, 2014 – Jason McDonald (https://www.jasonmcdonald.org), a top San Francisco SEO expert, is proud to announce a major upgrade to his website and increased services for WordPress SEO for San Francisco Bay Area businesses. As a top Bay Area consultant in SEO and Social Media marketing, Jason McDonald is endorsing the WordPress platform as his preferred choice for search engine optimization services.

“WordPress is the number one platform for small business websites,” explained Dr. McDonald. “Recently more and more of my clients have transitioned to WordPress, and I am fully endorsing it as the preferred platform for my search engine optimization consulting services.”
San Francisco SEO

To contact Jason McDonald for a no cost, no obligation phone consultation on WordPress SEO for San Francisco businesses please visit
https://www.jasonmcdonald.org/

WORDPRESS SEO FOR SAN FRANCISCO BUSINESSES

Many San Francisco businesses from restaurants to bars to chiropractors to dentists to lawyers rely on inbound marketing from sites such as Yelp or Google+ Local. Customers, especially in a tech-savvy city like San Francisco, often turn first to a Google or Yelp search to find the ‘best’ chiropractor or the ‘best’ Chinese restaurant in the Castro district. Businesses need SEO audit services to review their current search engine optimization and the social media marketing efforts that can boost their brand image, increase their positive reviews, and enhance their visibility across these web sites.

WordPress is an excellent platform for the delivery of these services, both at a local level and more generally at the level of Search Engine Optimizations.

Efforts to increase local SEO must be done in a positive manner, in accordance with industry best practices for social media marketing. The new services by Jason McDonald include a preliminary audit of the company’s standing and then step-by-step consulting to improve the standing of a business on local SEO sites.

ABOUT JASON MCDONALD – SEO CONSULTANT

Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.