Sad to say, but the days when you could use SEO alone to get to the top of Google, Facebook, Instagram, and all the rest, have gone. The game has changed.
Certainly, you can still do business without spending any money on advertising, although you still need to use the services of an expert such as myself. Also sad to say, but I don’t work for nothing! So unless you are an expert in SEO yourself, there is still some cost involved in making sales. Of course, if you are an SEO expert, you don’t need me anyway, but since you are reading this, I suspect that you are not.
However, the fact is that more and more people are becoming good at SEO and that means that while you can still get to the #1 spot on Google, etc., there is always somebody just behind you who can push you off. So instead of being there indefinitely, Google’s algorithm may just fancy a competitor more than you next month. Certainly, I can work to get you back again and will do, but it may only be for a matter of weeks before you slip back again. There is a lot of jumping about and jostling for position.
You Need To Add Advertising To Your Armory
What all this means is that you need to add advertising to your armory, and here is where you can get it very wrong indeed unless you know what you are doing. You need an internet advertising expert, which I am also.
Let’s assume that you sell dog toys. Great. Lots of people have dogs. However, not all of them want to buy toys for their dogs to play with, preferring to go out walkies and let the dog find things in the woods or fields that interest him. Or her, of course.
Now Google, Facebook, Instagram, and the rest do allow you to make selections to some extent. There is no point advertising your dog toys to people who don’t own dogs. They have all sorts of choices for you so that you can direct your advert more towards potential customers.
But hang on. Facebook has no less than 1.7 billion people online every single day. Yes, they can let you cut out people in certain demographics, so you could cut out those over 70, women – or men, children under 10, those living in China, Japan, and so on and so forth.
But how do you ascertain whether a particular demographic owns a dog? Or not? This is why you need me as an internet advertising expert who can guide you in the right direction and get your advert in front of the right people – those who are likely to be interested in your product.
Photo credit: Foter.com