Facebook is the biggest social media platform, especially since Facebook owns Instagram. It has both organic and advertising opportunities. Many people do not understand how it works; that includes not only lay persons, but also lawyers, judges, and jurors. And that can be complicated if you get involved in some form of litigation and you need to prove your case, because if a judge and jury cannot understand all the technicalities, how can you convince them? You may well not understand all the technicalities yourself!
This is why you may very well need me as a Facebook advertising expert witness, because I do understand all the technicalities. Equally importantly, I can explain them in simple language to a judge and jury, and to the opposing counsel, so that they can understand them as well. And that can be absolutely vital to winning your case.
It is not only Facebook, but all sorts of other things may creep into your case as well. This could be SEO, for instance. Now most people understand that SEO stands for Search Engine Optimization but ask them to explain it and they haven’t a clue. And that’s fair enough, because it is a complex business.
Optimization For Facebook And Google
There is on page SEO and off page SEO and this can involve the production of web content that is optimized for Facebook and for Google and for the other search engines. That means that certain keywords need to be used within content, and in the right places. There are also long-tail keywords, title tags, meta descriptions, and so on, all of which mean nothing to the man in the street. But as a Facebook expert witness, I can help to explain what they are, and why they are where they are, to a judge and jury.
Then there is black hat SEO and white hat SEO, black hat being the use of tactics such as link farming in order to help rank on Google and using methods of which Google does not approve. Nonetheless, it happens.
Advertising on Facebook and Google is also very complicated and can be extremely expensive, while at the same time not providing a return. This is because you have to pay for clicks, and these behemoths can charge a considerable amount for each click. They really don’t care whether the person who clicked on your link goes on to buy anything from you because they are selling you the click.
As a Facebook expert witness, I can help you by explaining all of this complex stuff to a judge and jury in simple language so that they are able to make a qualified decision in your case.