Facebook – now renamed “META” – isn’t the most popular social media platform. It may be the biggest (still) but few people are like “Yeah! I LOVE Facebook!”. In fact, although a lot of people spend time on Facebook, it is probably fair to say that a lot of people hate it and wouldn’t waste their time on it. It’s the Titanic of social media. It may (slowly) be sinking – if not in users, then in cachet.
Photo credit: Foter.com
However, like it or loathe it, Facebook is still an excellent platform on which to advertise, provided that you know what you are doing. Along with Google, Linkedin, Instagram, Twitter, and all the rest of them, it is very easy to spend a fortune on Facebook advertising without seeing any results. You have to really understand Facebook in-depth in order to get decent results and a good return for your advertising spend.
Fortunately, I do understand how Facebook works and this is why I have many clients who use my services to manage their Facebook advertising for them. I manage their budgets and I ensure that they get a good return. I have been working online since the very early days, and I “grew up” with Facebook, Google, and all the rest so I understand how each platform works and why what works on one won’t necessarily work on another.
I Am Also a Facebook Ads Expert Witness
For these reasons, I am also an excellent expert witness on Facebook for people engaged in litigation. More and more cases are coming to court these days as one company sues another company for something that was said or done on Facebook (or any of the other platforms) because of a perceived slight or use of another’s trademark for instance. If you are a lawyer acting for a client involved in such a case, I can help you as an expert witness on Facebook too.
I have appeared in court many times as an expert witness on Facebook, and on Google, Instagram, LinkedIn, and so on, so I am perfectly capable of standing up in court and detailing what happened in a case so that a judge and jury, and opposing counsel, can understand it. It is no good talking in all the technical terms about on page SEO, off page SEO, meta descriptions, title tags, KPIs, analytics, duplicated content, and so on, if the judge and jury cannot understand it all. It needs to be explained in simple terms so that they can make an informed decision.
So, if you are a lawyer acting for a client in a case involving Facebook, and you need an expert witness, let’s meet up and talk.
