Search Engine Optimization is a very complicated subject, partly because Google (and Bing and Yahoo) do not give away all of their secrets. We know that their algorithms set out to find content on websites that is interesting and fresh. 
That means, just to begin with, that you can’t put a great piece of content on a website and hope that it will get you to the top of page one. Certainly, it might do, but if you just leave it and don’t add new content, your website will slip down the rankings and into oblivion.
Not only do you need to add new content, but that content has to contain keywords that people use to search. Those keywords need to vary by the use of longtail keywords. So for instance, somebody might search for “teach my kid to read”. Longtail keywords might be “how to teach a kid to read”, “can I teach my child to read myself?”, “teach children to read”, and so on. You get the idea. There are multiple possible variations. So your content not only has to be relevant to what people search for but also contain some of the keywords they might use.
Then there are things called a title tag, meta description, KPI’s, black hat SEO, white hat SEO, link building, and more. So you can see how complicated it can be.
What Happens If You Get Involved In Litigation?
Now what happens if your business gets into some form of litigation because another business accuses you of using their content on your website without their permission, you said something that was harmful to their business, you used their trademark – or perhaps they used yours, and so on?
How would you go about explaining all this to a judge and jury? Well, the answer is that you almost certainly couldn’t. You would need an expert witness for search engine optimization. An expert witness for search engine optimization is someone who not only understands all this “stuff” but is also able to explain it in simple terms to a judge and jury so that they, too, can understand it, which is critical to your case.
Let’s face it, the average Joe or Joanne – which is what your jury consists of – won’t have a clue about KPI’s, metrics, longtail keywords, and all the rest of it, and if they can’t understand your case it is very difficult for them to come to the right decision.
That is why you need me as your expert witness for search engine optimization if you are engaged in litigation. I am not only an expert in SEO, but I can also explain it all in simple English, so that you get the result that you want and win your case.
