Instagram is complicated. It’s not only the hip, cool, social platform favored by the young set. It is also under pressure from TikTok. Until a couple of years ago, hardly anyone had heard of TikTok, but since its’ foundation in 2016 it has accelerated rapidly and is now challenging the Instagram Reels product. Continue reading
Tag : Instagram Marketing
You Can Lose a Lot of Money on Instagram Advertising if You Get It Wrong
Advertising online can produce some dramatic results – provided that you know exactly what you are doing. In that respect, Instagram is no different from the rest of them. Continue reading
Instagram and Facebook Are Surely Not Related, Are They?
Marketing on social media can be very expensive if you get it wrong, and unfortunately, many people do. Worse still, they then believe that marketing on social media is a waste of time and so drop the whole idea. Continue reading
Instagram Marketing Expert: Think Outside the Facebook
I get quite a few questions and requests as to whether I am an “Instagram marketing expert,” and the answer is always a bit of a yes and a no. It’s a no in the sense that I am not one of those gurus on Instagram who have zillions of followers and whose every vacation move, every Latte at Starbucks, every visit to Las Vegas is meticulously categorized on the social network. Continue reading