San Francisco, California – April 7, 2016. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://jasonmcdonald.org/, is proud to announce his summer, 2016, San Francisco Bay Area SEO and Social Media Marketing training course to be taught at Stanford University, as part of Stanford Continuing Studies. The popular course covers everything from search engine optimization to social media marketing on Facebook, Twitter, LinkedIn and more. It builds on Dr. McDonald’s best-selling SEO Fitness Workbook and Social Media Marketing Workbook available for sale on Amazon.com. Continue reading
People often call me on the phone and inquire about my skills as an SEO expert. I love to joke around, and so I will often ask them, how did you find me? And they will usually say something like I Googled “SEO expert San Francisco,” or I searched on Bing for SEO consultants in the San Francisco Bay Area. And then I will say, “Well, who was at the top of that search?” And then they will usually say, “Well, you were.:
So then I say to them does that imply to you that I might be an expert when I’m near the top of the page, or at the top of the page for search engine optimization in what is arguably the most technologically sophisticated region in the world – the San Francisco Bay Area? I don’t want to sound arrogant, but that usually explains to them that I must know something, and can probably help them. In the San Fran area, there are loads of Digital Agencies competing for contracts. Whereas, if you come out of the State – Look at Charlotte, for example, there is some great talent out there. If you take a look at the work agencies like Cardinal Digital Marketing are doing in comparison to here, it’s crazy!
So the average small business owner or marketer who calls me is actually easy to persuade that I actually know what I’m doing. Moreover, if we actually engage on an SEO consulting project, I try my best to provide detailed reporting, and that reporting usually shows an improvement in their rank on Google or Bing, as well as an improvement in their web traffic and even their sales. Being able to boost your web traffic is an accomplishment, especially as some people are not familiar with how this can help bring in new clients, increase visibility and even reach a larger audience. By making sure that the website shows up in relevant searches by using long-tail keywords and keyword research (and location-based keywords), an SEO marketing company could help the company, product, or service gain a much-needed audience. Firms like NetSearch and other similar service-providing companies who have expertise in PPC advertising could be useful in increasing clientele and base for their clients.
In fact, if we don’t improve, then I would expect them to fire me. They can go hire someone else and see if someone else is better. That’s okay by me because I’m not a genius just an expert.
Technical SEO vs. Content / Social SEO
However, in other venues, it is not quite so easy to be seen as an expert in SEO. My beloved SEO industry is plagued by extremely arrogant, technical people. These people come historically out of the original wave of technical SEO and they believe that if you do not know how to code in Java or C, if you did not get a degree in computer science from Yale University, or if you’ve never configured a Novell network, you cannot possibly be someone who is an expert in SEO.
I, however, am not a believer in technical SCO. At least not anymore. So we don’t really get along – this technical SEO camp and the camp I live in, which I would call the content / social camp of SEO.
The reason for this is that more and more, good content is important for Google, and social authority is increasingly important as well. Links remain the most dominant factor that helps someone in their Google rank, and after the Penguin update, it is increasingly difficult to game the system. SEO is increasingly becoming a game of content and social authority. This does not play well into the technical camp, and like so many unhappy campers in history before them, they become increasingly angry, frustrated, and pseudo-arrogant as the curtain closes on their particular skill set. As it stands, it’s best to specialize in a specific industry and do it really well. This means you won’t spread yourself too thin trying to understand the industry your client is in, which is important for good SEO. For example, a roofing SEO company would be able to bring better business to roofers and be able to bring lots of positive change to their online presence.
Another area that frustrates me about being a true expert in search engine optimization is book sales. I self published my SEO Fitness Workbook on Amazon, and am usually in at least the top 10 bestsellers for search engine optimization, if not one of the top two or three in the category. Am I published by some prestigious New York City publisher? No. But does that matter in today’s book selling market? No. What matters is book sales, and what matters is honest reviews by real readers that tell a legitimate tale of a book that actually helped them.
So am I an SEO expert in the eyes of many of the technical smarty-pants of the search engine optimization industry? Probably not. Am I considered an expert by the New York City publishing community? Probably not
But am I an expert where it counts? Yes. I am generally at the top of Google for Bay Area searches for SEO expert or SEO consultant, I generally help my clients to dominate the search engines and provide metrics that substantiate that achievement, and my books not only sell well on Amazon but also receive very good reviews.
An Expert Where it Really Matters: Results
To be an expert where it counts is what matters to me.
San Francisco, California – February 29, 2016. Jason McDonald, a San Francisco Bay Area expert consultant in social media marketing at https://jasonmcdonald.org/, is proud to announce a major update to his service offerings page on social media marketing. The new page has more detailed information on consulting services, including updates to social media venues covered such as Instagram and Twitter. A successful author and social media consultant working in San Francisco, Dr. McDonald is also known for his popular local classes in social media marketing. Continue reading
Two different SEO consultants might specialize in different things. For example, Blake Mitchell, a SEO Consultant based in Toronto, can guarantee results using Ahrefs, SEMRush, and PageOptimize Pro whereas someone else might prefer to use the tools Moz or Majestic to help them out. Everyone follows a different method to gain different types of results so it’s important to look for a consultant that meets your needs. I always tell my clients that I do search engine optimization with them and not for them. This is an important conceptual distinction and an important area of disagreement between me and many of the SEO companies that exist throughout the San Francisco Bay area. Continue reading
Spring is in the air! Well, at least in California that means that the long, cruel, harsh California winter (which lasts from December 15 to January 3) is now officially over, and Spring is springing! Among the things of Spring are additional classes on SEO (Search Engine Optimization) and Social Media Marketing taught by yours truly here in the Bay Area. My next Stanford class isn’t until the summer, so I’ll leave that out for now. As for locations, I teach at –
- Bay Area Video Coalition (BAVC), located at 2727 Mariposa Street, 2nd Floor San Francisco CA 94110.
- AcademyX, located at 601 Montgomery St., Suite 409, San Francisco, CA 94111.
Here’s what’s coming up.
March 4, 2016 – BAVC – one day “crash course” in SEO. Usually we have from 6 to 10 student participants, most of whom are participants in BAVC’s trainings on video production and/or web design. It’s always a lively group, and we go step-by-step through search engine optimization. We start with keywords, then go through On Page SEO issues such as tag structure, and end up with Google Analytics. If you’re a late-riser, it’s great because it starts at 10:00 am and ends at 6 pm. BAVC is convenient to the 16th Street Mission BART station, and for weekend classes there’s plenty of parking, which makes it an easy choice.
I am also teaching it on March 20, 2016 at BAVC.
As for AcademyX, it’s a two-day class on Search Engine Optimization, with their location convenient to downtown San Francisco and the Financial District. AcademyX is across the street from the Transamerica Pyramid. Because it’s a two-day class, we can go at a slower pace and have more hands-on experiences with the students. The classes also tend to be smaller, sometimes just a couple students but other times we can have up to about ten. It’s a great choice if you are a businessperson and your work is near downtown. Montgomery BART is your station of choice, and the parking is available but expensive. (It’s San Francisco!). Class dates are March 17-18, 2016.
Social Media Marketing Training
As for Social Media Marketing, I am next teaching this at BAVC on April 9, and at AcademyX on April 21-22. We go from the conceptual beginning of Social Media Marketing (“It’s a party, not a prison”), discuss content marketing, and then move through the major platforms such as Facebook, LinkedIn, and Twitter. I recommend you take the SEO course first, if possible, as it has some good background especially on keyword discovery and marketing.
So there you have it – some Spring classes for San Francisco Bay Area residents on both SEO and Social Media Marketing by yours truly!
Well here we are in the first week of December. Thanksgiving is past; Christmas is fast upon us. Continue reading
San Francisco, California – September 29, 2015. Jason McDonald, a recognized SEO expert at https://jasonmcdonald.org/, is proud to announce the latest edition of his popular course at Stanford Continuing Studies, “Marketing without Money,” to be begin January 14, 2016, at Stanford University, Palo Alto, California. The course is convenient to San Jose and other Silicon Valley cities. Continue reading