In a legal case, expert witnesses are often called upon to provide their specialized knowledge or experience in a particular field. When it comes to cases involving online advertising, such as on YouTube, Google, or Facebook, it is critical for attorneys to hire an expert witness who has strong educational and trade experience in doing quantitative research, formulating hypotheses in a scientific way, evaluating those against the facts, and writing a clear and concise technical work product. Continue reading
Category : Blog
My SEO Expert Confession: I Don’t Blog Enough!
Blogging has become a critical component of many businesses’ marketing strategies. In addition to providing valuable content for readers, blogging can also help to improve a website’s search engine optimization (SEO). In this essay, we will explore the importance of blogging for SEO and why even SEO experts may not always prioritize their own blogs. Continue reading
Finding an Expert Witness in Facebook Advertising: the Technical Details
Facebook advertising has become a critical component of many businesses’ marketing strategies. As a result, litigation related to Facebook advertising has also become more common. However, the technical complexities of Facebook advertising can make it difficult for judges and juries to fully understand the issues at hand. This is where a technical expert witness can be invaluable. In this post, we will explore the importance of hiring a technical expert witness in Facebook ads if you are an attorney involved in litigation over Facebook advertising. Continue reading
Elon Musk Has Bought TWITTER: Nobody Knows How This Is Going to Pan Out
With the recent acquisition of Twitter by Elon Musk, the Twitterati are in a flap. No one knows how this will pan out. Most people are focused on the political implications. But the reality is that the business and ad implications may be just as great. Continue reading
If You Are Having Trouble With Instagram Advertising, I Can Help (as an Expert Witness)
Instagram is complicated. It’s not only the hip, cool, social platform favored by the young set. It is also under pressure from TikTok. Until a couple of years ago, hardly anyone had heard of TikTok, but since its’ foundation in 2016 it has accelerated rapidly and is now challenging the Instagram Reels product. Continue reading
You Need Expert Help With Online Advertising – Not an Academic!
Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading
Jason McDonald Consulting Announces 2023 Google Ads Workbook
San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.