The Bay Area Has Plenty of “Techies” but Very Few Digital Marketing Experts

You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading

SEO Is Complicated. So Is Explaining It to a Judge and Jury, but I Can Do That

SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading

Jason McDonald Announces New Edition of Best-selling SEO Book for 2022

San Francisco, California – October 21, 2021. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce the release of the 2022 edition of his best-selling SEO book, entitled, “The SEO Workbook.” The book is now over ten years old and enjoys more than one hundred and fifty reviews on Amazon.com.

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The Principle of Search Engine Optimization Is Very Simple. Doing It Is Not!

SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading

Jason McDonald Announces New Post on Trademarks and SEO Expert Witness Services

San Francisco, California – June 2, 201. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce new content on SEO expert witness services and the issue of trademarks. Alleged trademark infringement is a common reason that attorneys reach out to Jason McDonald for expert witness services in SEO, social media, and/or Google Ads.

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